Category: Google Analytics Course

The articles of this category can be considered as single lessons of a Google Analytics Course for Beginners.

Their aim is to leave you with a basic understanding of Google Analytics. The articles will show you how to create and implement an account, set up views and filters, read basic reports, set up dashboards, perform basic analysis,
and set up goals and campaign tracking.

In the online world, you can measure any aspect of your customer’s acquisition funnel with digital analytics.

Google Analytics doesn’t collect data only from websites, but also the data from mobile applications, online systems, video game consoles, CRMs, and any other internet-connected platforms are compiled into Analytics reports, which help you better understand customers and their purchase journey.

Knowing how to use Google Analytics correctly will help you measure site traffic, Search Engine Optimisation, engagement, ad revenue, and even activity on social media.