AI Overviews and SEO

AI in Search: What’s Happening?

The future of search is evolving rapidly, with Google’s AI Overviews feature a key part of its AI search evolution. This new generative AI feature summarises content from multiple websites directly in search results, providing quick answers without requiring users to click through to individual pages.

While this promises quicker answers and might improve search quality, it raises concerns for businesses that rely on organic traffic for visibility and revenue. Some companies, especially in the digital publishing industry, fear that if AI results dominate, it could result in billions of clicks being diverted away from websites, reducing traffic and revenue.

For businesses, this shift presents both challenges and new opportunities— AI overviews and SEO is a new chapter. Here’s how it could impact small businesses and what you can do to stay ahead.

The AI Overview Lawsuit – Why It Matters

Google’s AI Overviews have sparked major backlash, culminating in a lawsuit that could shape the future of internet search.

A coalition of news publishers, digital content companies, and online businesses has accused Google of unfairly using their content to power its AI-generated summaries—without driving traffic back to their websites. Among the companies involved are Reuters, The New York Times, and tech firm Chegg.

For business owners, this raises concerns about visibility, fairness, and revenue loss. If AI-generated overviews dominate search results, will companies websites still get the exposure they need to grow?

How AI Overviews and SEO Can Impact Small Businesses

The introduction of AI-generated summaries in search results has sparked debate. Some entrepreneurs worry about declining traffic and revenue, while others see potential benefits, such as:

✅ Increased Brand Visibility – If Google’s AI highlights your business in its overviews, you could gain exposure to a wider audience, even if users don’t always click through.
✅ Faster Customer Decisions – AI search engines help customers find solutions quickly, making it easier for businesses with clear, well-structured, authoritative content to attract leads.

What’s Changing?

❌ Fewer Clicks for Some Searches – If users get their answers from AI, they may not visit individual websites as often. This could impact brands organic search traffic.
❌ New SEO Challenges – Businesses may wish to optimise for AI summaries, ensuring content is structured in a way that increases the chances of being featured in AI-generated responses.

How We Help Businesses Stay Visible & Competitive

At PinkSEO, we specialise in future-proofing SMEs against the ever-changing digital landscape. Here’s how we help businesses stay visible and thrive in the age of AI-powered search:

Ensuring Your Business Is Included in AI Overviews

Google’s AI content policies state it pulls from high-quality, authoritative sources. We structure your content strategically, using:

• Schema markup to make your information easily digestible for AI.
• Clear, concise answers that align with user intent.
• Optimised headings and lists to increase the chances of appearing in AI-generated responses.

Strengthening Trust & Authority

A major concern about AI-driven search is whether it will pull from trusted sources or display untrustworthy content. To ensure your business stands out, we focus on:

• Building credibility with expert-led content.
• Securing quality backlinks from reputable sources to reinforce your authority.
• Leveraging customer testimonials to enhance trust signals.

For businesses, the key isn’t to fight AI search—it’s to leverage it to increase brand recognition and customer trust. Optimising for Visibility and Conversions will be more important than ever.

Optimising for Visibility & Conversions

Getting featured in an AI answer engine is valuable, but converting visitors could impact the business revenue more directly. To achieve this we pay attention to many factors such as:

• When users do click through, they land on pages optimised for conversions.
• Calls-to-action (CTAs) are strategically placed to drive engagement.
• We track performance using data insights, adapting SEO strategies as AI search engines evolve.

We are living through a transformative era in SEO. The road ahead promises to be anything but dull—has it ever been? Businesses must focus on maintaining visibility, staying competitive, and establishing authority in search results to thrive in this evolving landscape.

Get in Touch Today

Our award-winning agency helps businesses navigate these changes, so that they can:

✅ Appear in AI-generated summaries
✅ Maintain strong brand recognition
✅ Optimise content for traffic and revenue growth

With the right key strategies, businesses can turn AI Overviews and SEO into a powerful tool for growth. Would you like to pick our brains and see what we could do for your specific business? Reach out for a chat, no obligations!