SEO (Search Engine Optimisation) involves so many aspects that trying to apply the same strategy to every website simply doesn’t work. Each site is unique and needs a customised approach to tackle its specific challenges and goals.
Let’s take a closer look at some key elements:
Every Website Has Different Technical Issues
Each site has its own set of technical SEO problems. These could be anything from broken links, slow loading times, or missing headings, to issues with mobile-friendliness or duplicate content. Fixing these is essential, and in 2025, search engines like Google place even more importance on user experience with factors like Core Web Vitals and site speed.
Content Needs to Be Unique and Relevant
Every business offers different products, services, and solutions, which means the content on their website needs to reflect that.
- Some sites may have old content that needs reviewing: What still works? What should be updated, rewritten, or even removed?
- Other businesses may have thin content and need a plan to create valuable articles, guides, or videos that resonate with their audience.
- For those who prefer to write content in-house, an editorial calendar can help ensure consistency and focus.
Whatever the situation, a detailed content analysis ensures that your site speaks directly to the people you want to reach.
Backlinks: Not All Links Are Good Links
A site might have thousands of backlinks, but are they helping or harming your SEO? Toxic or irrelevant links can drag your rankings down, so they need to be checked and addressed. Fortunately, modern tools can streamline this process, but it still requires a tailored strategy to build and maintain a strong link profile.
Local SEO for Local Businesses
If you have a shopfront, practice, or local business, you’ll need a strong local SEO strategy to stand out in search results for your area. From optimising your Google Business Profile to collecting reviews and ensuring your site targets location-specific searches, local SEO helps you connect with your nearby audience.
Structured Data for Better Search Visibility
Every website benefits from structured data (special coding that tells search engines what your content is about). Whether you’re promoting a service, product, or event, the right structured data helps your site stand out in search results with enhanced features like rich snippets.
Content Creation Isn’t One-Size-Fits-All Either
Not everyone wants to write blogs or articles – and that’s fine!
- Some businesses prefer to focus on videos or podcasts, which can be repurposed into SEO-friendly content.
- Others need help staying consistent with content creation, where having an accountability partner or some guidance can make all the difference.
Whatever your preferred method, the goal is to produce valuable, engaging content that supports your SEO strategy.
SEO Is Never Finished
SEO isn’t a “set it and forget it” job. Search engines are constantly changing, and in 2025, AI-driven updates mean businesses must stay on top of trends and adapt to new rules. Regular updates, reviews, and fresh strategies are essential to keep your site competitive.
Why Bespoke SEO Services Make All the Difference
In over a decade of helping businesses with their SEO, we’ve seen it all – from boutique medical practices to larger legal firms and online stores – and we’ve never applied the same solution twice. Every business is different, and every SEO strategy must be tailored to suit your unique needs and goals.
If you’d like to discuss what a bespoke SEO strategy could look like for you, fill out our questionnaire, and let’s start the conversation. This could be your first step to being found online.