Fox in a Box London
Escape Room SEO
INDUSTRY: B2C SEO | B2B SEO
TIMEFRAME: 24 MONTHS
SEO PLAN: PEARL
the client
Fox in a Box London engaged PinkSEO for our expert escape room SEO services resulting in a 100% bookings increase. is a top-rated escape room experience located in Dalston, London, known for its immersive and meticulously crafted environments. With Fox in a Box, the primary challenge was to establish brand recognition and attract customers in a post-lockdown environment.
Through our comprehensive marketing strategy with Inspires Marketing, Fox in a Box achieved significant milestones in a relatively short time frame. Within 3 months, we witnessed a substantial increase in organic B2C search traffic and conversions through purchases on the website.
our approach
Our team began the escape room SEO with a thorough site analysis, identifying several technical issues such as broken links and images, duplicate content and metadata, and slow page speeds. After addressing these issues, we focused on optimising their content. This involved conducting in-depth keyword research to inform our content creation strategy, followed by on-page optimisation to fine-tune existing pages and articles.
Additionally, we developed a comprehensive content plan to guide the creation of new, SEO-friendly content. Our goal was to ensure that both existing patients and potential clients in the “discovery” phase could easily find the website and access the information they needed.
Through our holistic approach to SEO, we not only resolved technical issues on the Fox in a Box London website but also enhanced their content strategy, significantly improving their online visibility and user engagement.
the results
+100%
BOOKINGS INCREASE
Since partnering with Fox in a Box London in September 2021 for escape room SEO, we have achieved substantial improvements in their organic traffic, visibility, and average search position. Between January 2022 and January 2024, we saw a 26% increase in users, rising from 5,495 to 6,900. Additionally, there was a notable upward trend in total clicks and impressions.
Ranking organically on page one for multiple generic escape room search terms resulted in a high volume of impressions and significantly boosted brand awareness. These efforts translated into tangible business results, evidenced by a 100% increase in bookings. The effective SEO strategies implemented by PinkSEO have successfully established and maintained a new baseline for Fox in a Box London’s online presence.
Our integrated marketing approach with Susie Spires at Inspires Marketing successfully propelled Fox in a Box Escape Rooms London from obscurity to the #1 Fun & Games things to do in London on TripAdvisor.
“Thanks very much for your hard work, it has been a record year – it’s all looking really good and we are looking forward to working with PinkSEO again in the future.”
– Sheyi Thomas, Fox in a Box Escape Rooms London
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