Jacqui Larsson Fine Jewellery
Jewellery SEO
INDUSTRY: SEO
TIMEFRAME: 24 MONTHS
SEO PLAN: GOLD
the client
Award-winning diamond specialist and gemmologist Jacqui Larsson reached out to us to enhance for jewellery SEO her e-commerce portal’s visibility on search engines and establish her brand.
Since 2006, Jacqui has been creating bespoke jewellery, and her online boutique showcases a wide array of meticulously crafted collections. Jacqui praised PinkSEO for being incredibly supportive and proactive, offering numerous suggestions that elevated her business profile and brand awareness.
our approach
To provide Jacqui’s customers with the best information, we optimised all products, articles, and pages on her website. This included updating meta descriptions for various products, increasing the word count of several product descriptions and articles, permanently removing unpublished products, and ensuring there were no broken links. Our jewellery SEOefforts encompassed:
- Conducting keyword research and optimising all products, articles, and pages on the website.
- Unpublishing articles with thin content and developing a new content strategy for them.
- Adding new content to some pages.
- Creating new pages and redesigning some existing ones.
- Regularly monitoring the website with technical audits and fixing any identified coding issues.
- Adding new functionalities to certain pages to enhance the user experience.
Additionally, we focused on improving the overall SEO strategy by implementing structured data and enhancing mobile responsiveness, ensuring that Jacqui’s online presence was not only more visible but also more accessible to a broader audience. This comprehensive approach has significantly bolstered her website’s performance and customer engagement.
the results
+720%
INCREASE IN NEW USERS AND SESSIONS
Since engaging with PinkSEO for jewellery SEO, the total users of www.jacquilarsson.com surged from 416 in June of the first year to 1,320 in January the second year, marking an impressive 217.3% increase in just 7 months.
The greatest impact for Jacqui Larsson came from ‘Organic Search,’ which saw a remarkable 720% increase in new users and sessions.
The keyword comparison for Jacqui Larsson from the first year to second year reveals a consistently upward trend.
In June of the first year, Jacqui Larsson ranked for 66 keywords: 1 in the top 3, 2 in the top 10-14, 4 in the top 20, 16 in the top 50, and 43 in the top 100.
In January the second year, following PinkSEO’s efforts, the ranked keywords increased significantly, totaling 291 keywords, an outstanding increase of 225.
Additionally, the website’s total users rose from 416 in June the first year to 1,320 in January the second year (217.3%). Sessions increased from 498 to 1,522 (205.6%), and page views improved from 2,507 to 5,386 (114.8%).
“I have been working with PinkSEO for a year, and they are a pleasure to work with. Silvia has been incredibly supportive and proactive in suggesting a range of elements which raised my business profile and brand awareness. Often simple things that cost nothing, but help drive traffic to my website.”
“She has a holistic approach to her support, and I have found her advice invaluable. She has given me tutorials in platforms such as YouTube, which were very important to ensuring that I maximised the possible traffic that they can generate. I receive monthly reports which track the progress of her work.”
“I particularly appreciate that she explains technical concepts in layman’s terms. She is also the loveliest person, which is an essential quality I value in all the people I work with.”
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