LSL Family Law
SEO for Family Lawyers
INDUSTRY: LEGAL SEO
TIMEFRAME: 9 MONTHS
SEO PLAN: PEARL
the client
LSL Family Law is a specialist family law practice founded by Linda Lamb, helping individuals and families navigate separation, divorce and children matters through expert legal advice, mediation and other non-court dispute resolution services.
Over the years, the firm has built an excellent reputation for its expertise and client-centred approach. However, despite investing in a professional website, it wasn’t being discovered by enough prospective clients actively searching for specialist family law advice.
The team wanted to raise awareness of the practice, generate more enquiries through organic search and ensure their online presence reflected the quality and expertise of the firm.
our approach
LSL Family Law appointed PinkSEO to provide ongoing SEO, managed hosting and technical website support, creating a long-term partnership focused on increasing the firm’s online visibility and generating more enquiries.
We strengthened the technical foundations of the website so search engines could better understand the firm’s expertise and connect prospective clients with the most relevant legal services.
During our audit, we also identified valuable content hidden behind design elements, limiting its visibility to search engines. By restructuring these pages and improving content accessibility, we strengthened the site’s topical relevance across its core family law services.
At the same time, we expanded and refined content around the firm’s core practice areas, helping each service page better reflect the language prospective clients use when searching online
Our ongoing support includes managed hosting, technical maintenance, content optimisation, keyword research and performance monitoring, ensuring the website continues to strengthen its authority, visibility and long-term organic performance.
the results
Over the last six months, LSL Family Law has continued to strengthen its visibility across Google Search, allowing the firm to appear more frequently for the services that matter most to its business.
Over the last six months, LSL Family Law has continued to strengthen its visibility across Google Search, allowing the firm to appear more frequently for the services that matter most to its business.
Search impressions increased from approximately 348,000 to more than 362,000, while rankings strengthened across important search terms including family law, mediation, collaborative law and international divorce.
More importantly than rankings alone, these improvements have helped LSL Family Law become more visible to prospective clients who had never previously heard of the firm, supporting its goal of generating new enquiries through organic search.
With ongoing SEO support, managed hosting and technical expertise, LSL Family Law is well positioned to continue growing its online visibility and attracting more people seeking trusted family law advice. If your business is looking to achieve similar long-term growth through SEO, we’d love to help.
We’ve been extremely impressed with the support received by the team at Pink SEO. Their technical expertise, proactive approach and fresh ideas have helped us achieve a strong Google ranking and generated new client enquiries through organic search. I would highly recommend.
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LSL Family Law
We’ve been extremely impressed with the support received by the team at Pink SEO. Their technical expertise, proactive approach and fresh ideas have helped us achieve a strong Google ranking and generated new client enquiries through organic search. I would highly recommend
