IVF Matters
SEO for Fertility Clinics
INDUSTRY: SEO
TIMEFRAME: 12 MONTHS
SEO PLAN: PEARL
the client
IVF Matters came to PinkSEO, specialists in medical SEO, to partner for SEO for fertility clinics. They are a leading fertility clinic dedicated to providing comprehensive and personalised reproductive healthcare. Specialising in in vitro fertilisation (IVF), an expert team of doctors, embryologists, and support staff offer cutting-edge treatments to help individuals and couples achieve their dreams of parenthood.
With a focus on patient-centred care, they use the latest technology and research to achieve successful outcomes. They turned to PinkSEO to improve their online presence, ensuring patients and families could easily find critical information and resources.
our approach
Our team began the SEO for fertility clinics process by conducting a thorough analysis of the site. We identified several technical issues, such as broken links and images, pages with duplicate content and metadata, slow page speeds, and so on.
After addressing these technical issues, we set our sights on optimising their content by performing in-depth keyword research to inform our content creation strategy before proceeding with on-page optimisation where we began fine-tuning existing pages and articles.
Additionally, we worked on creating a comprehensive content plan to steer the creation of new, SEO-friendly content. Our aim was to ensure that both existing patients and potential clients in the “discovery” phase could easily find the website and the information they were looking for.
the results
+175.4%
INCREASE IN ORGANIC USERS (AUG 2023 TO AUG 2024)
The upward trend in organic search traffic, fueled by our robust SEO strategies, became evident as soon as the client partnered with us in August.
From August to December 2023, we observed remarkable improvements in organic traffic, visibility, and average position. Key performance metrics such as Users, Sessions, and Conversions experienced substantial growth, with increases ranging from 19% to 55% in the last quarter of 2023.
From December 2023 to August 2024, these trends continued with further exceptional gains in organic traffic, visibility, and performance metrics, showing consistent growth in Users, Sessions, and Conversions.
This consistent growth underscores the effectiveness of our optimisation efforts and our commitment to enhancing the client’s online presence.
This case study highlights the power of effective SEO for fertility clinics. By adopting a holistic approach, we addressed technical issues on the IVF Matters website and enhanced their content strategy.
Consequently, their online presence improved significantly, boosting visibility and user engagement. We are excited to see IVF Matters continue to grow and thrive.
“I can’t thank Pink SEO enough for their exceptional service! Their sincere approach and expert strategies have significantly improved our online presence, driving more traffic and engagement to our website. It’s been a pleasure working with such a dedicated team that truly cares about our success!”
Dr Irfana Koita, FRCOG
Director IVF Matters
07792870531
IVFMatters.co.uk
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