Edx Education

SEO for Manufacturing

INDUSTRY: SEO

TIMEFRAME: 24 MONTHS

SEO PLAN: PEARL

Edx Education

the client

Edx Education partnered with PinkSEO on SEO for manufacturing for three years, resulting in a 652% increase in ranking keywords. They are a multi-award-winning manufacturing company dedicated to creating high-quality, hands-on educational materials that promote children’s learning through play.

Over the past 20 years, Edx Education has become a leading supplier in the international education market, exporting to more than 90 countries.

We began providing ecommerce SEO services to this global brand during the pandemic, a unique period when many parents had to balance working from home with homeschooling and entertaining their children. This situation highlighted the importance of Edx Education’s products, making our collaboration even more impactful.

our approach

We began the SEO for manufacturing process with a thorough analysis of the website and identified several technical issues. To optimise the site, we removed broken links and 4xx errors, fixed broken images, addressed pages with multiple H1 tags, and resolved issues related to page speed, bots.txt, and the sitemap, among other technical aspects.

Next, we optimised all products and pages for both branded and non-branded keywords. Given Edx Education’s renowned status, it was crucial to ensure that people searching for specific product names could easily find them, as well as prospective clients in the “discovery” phase who were seeking ideas for the best educational resources and toys for various needs and situations.

We then developed a content plan to create new content. Our goal was to establish the brand as the primary reference point for educators and parents searching for information and advice on “learning through play” (the company motto), catering to both children with special needs and those without.

TOTAL KEYWORDS

TOTAL RANKING KEYWORDS

the results

+652%

TOTAL KEYWORDS INCREASE

SEO is a data-driven science, and here are some figures showcasing our achievements. In May 2021, when we began our collaboration, Edx Education was ranking for 425 keywords in total, with 11 keywords in the Top 5. They had 3,334 total users, 1,837 of whom were coming to the site through organic search, accounting for 54% of the total.

After one year of collaboration, by May 2022, Edx Education was ranking for 1038 keywords (an increase of 144%) with 40 keywords in the top 5. They had 4,137 targeted users, 2,103 of whom were coming to the site through organic search. These figures demonstrate the significant progress made in improving the site’s visibility and attracting a more engaged and relevant audience.

By October 2023, the website ranked for 3200 keywords (a further 208% increase), with 69 securing positions in the top 5. This substantial improvement highlights the success of our SEO strategy in attracting targeted traffic and boosting the site’s visibility to the ideal customers.

From November 2023 to May 2024, we focused on optimising shopedx.co.uk, the primary sales site for Edx Education. In just 6 months, we achieved equally impressive results, significantly boosting visibility by increasing the number of ranking keywords from 2,900 to 3,500 (a 21% increase)

Significantly, we increased the number of keywords ranking in top 3 positions from 141 to 216 (up 53%), helping drive traffic to priority product areas. This swift success underscores our ability to deliver powerful SEO outcomes in a short timeframe, enhancing the brand’s online presence and reaching a wider, more targeted audience.

VIEW ALL CLIENT CASE STUDIES

Our e-commerce SEO case studies

Ecommerce SEO
Jacqui Larsson Fine Jewellery

Award-winning gemmologist Jacqui Larsson boosted her e-commerce visibility and brand awareness with jewellery SEO for her bespoke business.

Ecommerce Read more
B2B SEO
Edx Education

SEO for Manufacturing: In just 2 years, organic traffic surged, keyword rankings grew from 425 to 3200, with top 5 placements rising from 11 to 69.

B2B Read more
Ecommerce SEO
Honey Heaven

Honey Heaven's SEO journey demonstrates remarkable growth from 2021 to 2024, with a 2839% increase in keywords and significant boost in organic traffic.

Ecommerce Read more
Ecommerce SEO
Dotty’s Oils

Dotty’s Oils saw a 216% user increase and 232% organic traffic growth from Jan to Apr 2021, thanks to PinkSEO, leading Squarespace Experts.

Ecommerce Read more
Ecommerce SEO
Top Note Design

Top Note Design's users increased 184.5%, sessions rose 182.5%, and page views grew 130.8%. Effective WooCommerce SEO led to a 613% organic traffic boost.

Ecommerce Read more