Professor Francis Chinegwundoh MBE
SEO For Private Doctors
INDUSTRY: MEDICAL SEO
TIMEFRAME: 12 MONTHS
SEO PLAN: PEARL
the client
Urology Consultant London is led by Professor Francis Chinegwundoh MBE, an internationally recognised Consultant Urological Surgeon with 30 years of of experience across both NHS and private healthcare.
Awarded an MBE for services to the NHS, Lifetime Achievement Award, Caribbean & African Health Network and multiple national fellowships and scholarships in urology,, Professor Chinegwundoh has built a strong reputation through clinical leadership, research, teaching, and public health advocacy.
The domain had been online for more than 20 years and had built strong historical authority, ranking for over 600 keywords. However, despite this foundation, when we started working together, the site was attracting only around 15 UK visits per month.
our approach
Capitalising on the authority Professor Francis Chinegwundoh MBE had built over more than two decades, our approach focused on preserving and strengthening its value through our flagship strategy dedicated to improving SEO for private doctors.
Our initial audit identified several typical SEO technical issues limiting the site’s visibility, including missing H1 headings and meta descriptions, slow loading speeds, poor mobile optimisation across more than 50 pages, weak internal linking, and outdated technical elements such as broken redirects and mixed content warnings.
We rectified all of the SEO issues, before going on to improve keyword relevance, page structure, readability, topical depth, and formatting while enhancing extractability for search engines and AI-led search results.
Alongside these improvements, we strengthened E-E-A-T signals through clearer navigation, stronger patient journeys, improved trust signals, richer media integration, and more effective calls to action — all aligned with Google’s people-first content guidance.
the results
+387% INCREASE IN ORGANIC SESSIONS
Within 8 months of engagement, the site experienced substantial growth in both search visibility and user engagement. Over a six-month period, Google clicks increased from 82 to 854 – a growth of more than 940% – while impressions rose from 10.5K to 195.4K.
Organic search sessions also increased by 387.7%, with users spending significantly more time engaging with the website content including the main surgical landing pages, media pages and the patient resources on the website. AI search tools, i.e. ChatGPT and Perplexity, also started to generate regular visits to the site.
The number of keywords ranking went from 520 to 808, with 130 AI Overviews citations and very high-volume and commercial intent such as “cystodiathermy”, “male overactive bladder“, “surgery incontinence”, “urethrotomy”, “retraining bladder”, “removal of stones from bladder”, with a total of 175 keywords on the top 10 results of Google, which helped the practice become visible as a source of medical advice and patient enquiries.
“I have been very pleased with the collaboration with pinkSEO to build a new website and apply their intimate knowledge of search engine optimisation to vastly improve my visibility. I found them very responsive and professional in my dealings, and so can strongly recommend their services.”
Professor Francis Chinegwundoh, Urology Consultant
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