C&G Regulatory Solutions
SEO for Financial Regulatory Companies
INDUSTRY: FINANCIAL SEO
TIMEFRAME: 12 MONTHS
SEO PLAN: PEARL
the client
C&G Regulatory Solutions is a Central London–based financial regulatory consultancy providing specialist advice on compliance, governance, and risk management to regulated firms in the UK and internationally. Founded in 2021 by CEO Dr Alexander Culley, alongside Director Lewis Gurry, the firm supports financial services businesses in navigating complex regulatory frameworks and maintaining robust, regulator-ready controls.
Operating in a highly regulated environment, C&G recognised that their digital presence needed to reflect the same levels of trust, authority, and clarity they deliver in their advisory work. They wanted to be more visible for regulatory and FCA-related searches and to feature prominently in emerging AI-powered search overviews used by decision-makers researching compliance partners.
our approach
At the start of 2025, CeCe Digital’s Cheryl Laidlaw asked us to assess C&G’s SEO ahead of a full website redevelopment. We uncovered several issues and set out recommendations to ensure the new site would be as SEO- and GEO-friendly as possible.
Once approved, C&G engaged PinkSEO with three core goals: increase visibility for high-intent regulatory searches, drive qualified traffic to priority service pages, and strengthen authority and trust across traditional search and AI results in line with financial E-E-A-T standards.
As part of our financial SEO services, we ran a comprehensive pre-launch audit to map key strengths, risks, and opportunities, making sure the site met best practice on security, crawlability, and performance.
On the content side, we found a secondary blog of generic, low-quality SEO articles that weakened C&G’s expert positioning. We advised removing this in favour of focusing on C&G’s high-value content that demonstrated genuine expertise and could be optimised for users, search engines, and AI-driven discovery.
With a solid technical base, we conducted detailed keyword research around regulatory consultancy, FCA-aligned services, and emerging compliance themes to inform a structured on-site strategy. This guided page refinements, expansion into new topic areas, and a targeted post-launch content plan across service pages and on-site resources.
Post-launch, we completed a follow-up SEO audit and delivered a focused content roadmap. Every asset was created or refined to showcase C&G’s expertise, align with user intent across the decision journey, and reinforce the E-E-A-T signals required for YMYL financial content, making clear, authoritative regulatory guidance easy for clients and prospects to find.
the results
+425%
INCREASE IN GOOGLE IMPRESSIONS
Over a 12‑month period, C&G Regulatory Solutions recorded strong, measurable gains across key organic performance indicators. Organic clicks increased by approximately 140%, reflecting a significant uplift in engaged traffic from search. Total impressions rose by 425%, growing from 101K to 533K as the site began appearing for a wider and more strategic set of regulatory and FCA-related queries.
C&G now ranks within the top three positions in Google Search for multiple high-intent terms related to regulatory solutions, compliance audits, and Financial Conduct Authority–focused services, improving visibility at critical points in the buyer journey. The brand is also being surfaced within AI search overviews, reinforcing its status as a recognisable and trusted authority in the financial regulatory space.
Most importantly, this growth has not been driven by volume alone. By focusing on relevance, regulatory alignment, and intent, the campaign has helped guide the right potential clients—those actively seeking expert financial regulatory support—towards C&G’s website, improving the quality and conversion potential of inbound enquiries.
“”We’ve had a very positive experience working with PinkSEO. It has been refreshing to have our SEO KPIs explained in plain english, giving us confidence in the progress being made rather than just being presented with vanity metrics or jargon.
We would recommend PinkSEO to businesses looking for a professional, well-run SEO partner that focuses on measurable outcomes. They are a pleasure to work with.”
Lewis Curry, Director, C&G Regulatory Solutions.
our Financial SEO case studies
financial SEO
C&G Regulatory Solutions
C&G Regulatory Solutions is a Central London–based financial regulatory consultancy providing specialist advice on compliance.
