Your Shoulder Surgeon London
SEO for Surgeons
INDUSTRY: SEO
TIMEFRAME: 24 MONTHS
SEO PLAN: PEARL
the client
SEO for surgeons and medical practices has transformed the online landscape for healthcare professionals across the globe. Your Shoulder is a team led by the renowned Consultant Orthopaedic Surgeon, Dr Susan Alexander, who works at the Fortius Clinic and King Edward VII Hospital in London.
With over 20 years’ experience, Dr Susan Alexander specialises in treating a variety of shoulder conditions, including clavicle fractures and frozen shoulder. She is very experienced in minimally invasive (keyhole) shoulder surgery, offering tailored, non-surgical solutions whenever possible.
our approach
Dr Susan Alexander came to PinkSEO for SEO for surgeons to help drive qualified traffic to her website. Our team began by conducting a thorough analysis of the site. We identified several technical issues, such as broken links and images, pages with excessive H1s, slow page speed, sitemaps and so on.
After addressing these technical issues, we began to tackle their content optimisation by performing in-depth keyword research. That informed our content strategy before proceeding with on-page work, fine-tuning all existing articles and pages for both branded and non-branded keywords.
We then worked on creating a comprehensive content plan to drive the creation of new, SEO-friendly content. Our aim was to ensure that both existing patients and potential clients in the “discovery” phase could easily find the website and the information they were looking for.
the results
+573%
TOTAL USERS INCREASE
SEO is a field governed by data, so let’s delve into some impressive numbers:
When our partnership began, Your Shoulder was ranking for only 2 keywords. The site had 152 total users, with 82 (52%) of these coming from organic search.
After 6 months, the website was ranking for 37 keywords. The site saw a significant jump in users to 408 total, with a remarkable 344 (84%) of these coming from organic search.
After 19 months, the results of our dedicated work were clear to see. The website was ranking for 1721 keywords, with 58 of these in the Top 10 of Google. The site saw another significant jump in users to 1023 total, with a staggering 924 (90%) of these coming from organic search.After 21 months, the results are outstanding, they continue to jump month to month. Two years from when we first partnered with Your Shoulder for SEO for surgeons, the results improved from just 2 keywords in the top 100 to 1073 keywords in the top 100 – 24 of which are in the top 5!
“It’s good to see where we started from and how well the team have increased traffic and word rankings.”
– Dr Susan Alexander, Founder
Our medical SEO case studies
Medical SEO
Children’s Allergy Doctors
Healthcare SEO Case Study: In 5 months, the site saw a substantial user increase to 1,938, with an impressive 1,663 (85%) from organic search.
Medical SEO
Your Shoulder Surgeon London
SEO for Surgeons Case Study: In 2 years the results improved from just 2 keywords to 1073 keywords in the top 100 – 24 of which are in the top 5!
Medical SEO
IVF Matters
SEO for fertility clinics: The upward trend in organic search traffic, driven by our robust SEO strategies, was evident soon after the client joined us.
Medical SEO
Cranford Opticians
SEO for Optometrists: Keywords increased by 280%, and users per month grew by 65%. Many keywords moving up several pages on Google.
