West London Knee & Hip Clinic
Medical SEO
INDUSTRY: MEDICAL SEO
TIMEFRAME: 48 MONTHS
SEO PLAN: PEARL
the client
The West London Knee and Hip Clinic is a leading consultant-led private clinic, specialising in the diagnosis and treatment of knee and hip conditions. Based in West London, the clinic has helped thousands of patients return to active, pain-free lives through expert, personalised care.
Founder and private orthopaedic surgeon Dr Arjuna Imbuldeniya partnered with PinkSEO for specialist medical SEO support. His goal was to boost local online visibility for the clinic’s services and increase enquiries for high-priority treatments that aligned with his practice’s long-term objectives.
our approach
We began with a comprehensive site audit, recommending a range of technical fixes to improve site health such as broken links, H1 tags, slow load times etc. Once this was completed, we shifted our focus to our content strategy.
We carried out detailed keyword research and refined main and treatment pages such as knee and hip injections, innovative new treatments and non-surgical approaches in line with Dr Imbuldeniya’s priorities.
We then created a variety of new articles to support these pages, aiming to make the site more visible and accessible to potential patients at all stages of their decision-making journey.
Most recently, we created content for a wealth of new treatment pages. The aim was to target specific treatments more effectively, improve visibility for high-intent, niche search queries with a higher chance of converting, and provide a more user-friendly experience for visitors seeking relevant information.
the results
+1,869%
INCREASE IN RANKING KEYWORDS
Since partnering with PinkSEO, West London Knee and Hip Clinic has seen a dramatic improvement in its online visibility. In just two years, the number of ranking keywords grew from 52 to over 1,000 – with 222 now appearing in the top 10 positions, up from just 2 in June 2023.
While overall traffic remained steady between 2024 and 2025 due to evolving search behaviours and the rise of AI overviews, engagement metrics tell a more important story. The percentage of visitors who actively interacted with the site rose from 56.4% to 66.4%, and average time spent on site increased steadily – from 1 minute 6 seconds to 1 minute 16 seconds.
This reflects a key shift in strategy: focusing on attracting the right visitors, not just more of them. Our SEO efforts prioritised quality over quantity, ensuring that the users landing on the site were more engaged and more likely to convert.
This case study demonstrates how strategic SEO, built on relevance and intent, can deliver long-term value for private healthcare clinics. By refining content, improving user journeys, and targeting high-priority treatments, we helped Dr Arjuna Imbuldeniya reach more of the patients who need him most.
“Just a wonderful early experience with Silvia, Liz and the team. Best SEO company I have worked with, really friendly, knowledgeable and hardworking.
I have another business and plan to onboard them soon. If only I could keep them a secret! So far the experience has been better than any other SEO agency I’ve worked with. I currently use them for my West London private orthopaedic practice www.iceortho.com.”
Dr. Arjuna Imbuldeniya, Knee and Hip Surgeon
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