Dotty’s Oils
Squarespace SEO
INDUSTRY: SEO
TIMEFRAME: 3 MONTHS
SEO PLAN: PEARL
the client
Dotty’s Oils partnered with PinkSEO to optimise their Squarespace ecommerce site, resulting in an 216% increase in users. They are a family business run by two generations of women who discovered the power of holistic healing through essential oils and supplements. They founded Dotty’s Oils to share their expertise in using essential oils as natural solutions to life’s challenges.
For over a year, PinkSEO.Marketing supported their mission by optimising their unique products and recipes on their ecommerce website, leveraging SEO opportunities to ensure their valuable information is easily accessible to customers.
our approach
To help Dotty’s Oils achieve their SEO goals, PinkSEO implemented a comprehensive strategy focused on optimising product pages and improving site performance. We began with detailed keyword research, ensuring each product page was optimised for search visibility. Working closely with Dotty’s Oils, we provided SEO content templates to improve product descriptions, incorporating relevant keywords and ideal content length.
We tracked progress through Google Analytics and Search Console, making data-driven decisions to refine the strategy. Monthly SEO reports highlighted product pages close to first-page rankings, and we shifted focus as rankings improved. We also optimized their Google My Business profile to boost local visibility.
Technical site audits addressed issues like broken links, missing h1 headings, and 4XX errors. The strategy resulted in Rich Snippets for key products, increased traffic, and improved overall SEO performance, helping Dotty’s Oils reach more customers.
the results
+216%
USER IMPROVEMENT
Comparing the first four months of the year, the total number of users on Dotty’s Oils’ site improved from 928 in January to 2,938 in April, marking a 216% increase.
The keywords’ performance showed a steady upward trend as well. In January, Dotty’s Oils ranked for 425 keywords, with 62 on the first page of Google. By April, following the work of PinkSEO, the ranked keywords increased by 38%.
In April, compared to January, there was a 216% increase in users, a 240% increase in sessions, and a 229% increase in page views.
The efficacy of the SEO campaign is further proven by the significant rise in organic search traffic. In April 2021, 2,624 visitors came from search engines, compared to just 834 in January, representing a 232% growth in organic traffic.
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