SEO Insights

If you’re an owner of an established business, you’ve probably heard terms like "Google Core Update" floating around in the digital world. But what exactly is a Google Core Update, and why should it matter to you?

Both SEO and paid advertising are well-established and popular methods for generating leads, each offering prominent visibility on Google. While they share some similarities, they also have distinct differences.

The worldwide smart speaker industry was worth $6.4 billion in 2023 and is expected to grow at a rate of 32.5% to hit $110 billion in the next ten years.

As a business owner, you rely on SEO experts to manage your website's performance. However, it's crucial to be aware of the risks involved and what your SEO agency should avoid to prevent a Google Penalty.

Featured Snippets, Rich Snippets, and Structured Data are technical terms you might have heard before. In this article, we'll explain what they mean and how you can use them to your advantage.

Ever wondered how your competitors are performing online? Our competitor analysis can give you a comprehensive overview of their online presence, providing valuable insights that can help you outshine them.

Many business owners know that having other websites link to their site is good for SEO, but few realise just how important it is to monitor those backlinks regularly. At PinkSEO, we handle this essential task for our clients.

SEO professionals have been heavily investing in SEO split testing. This involves applying common SEO advice to specific web pages, then splitting them into two groups: one with changes and one left unchanged.