SEO Insights

SEO (Search Engine Optimisation) involves so many aspects that trying to apply the same strategy to every website simply doesn’t work. Each site is unique and needs a customised approach to tackle its specific challenges and goals.

It's easy to see why this is still a very frequently asked question. Business owners often wonder if SEO is a one-time task or if ongoing investment, such as an SEO retainer, is necessary to achieve and maintain rankings.

Some people, mainly if they have had bad experiences in the past, might wonder if SEO actually works and how its success can be measured.

At PinkSEO, we always start by understanding our clients' goals. We measure the success of SEO based on what success means to you, not us.

Embracing AI goes beyond adopting a new technology; it represents a shift in mindset towards leveraging the most powerful toolkit available to humanity. At PinkSEO we utilise AI-driven content generation tools to enhance content creation processes.

If you’re an owner of an established business, you’ve probably heard terms like "Google Core Update" floating around in the digital world. But what exactly is a Google Core Update, and why should it matter to you?

Both SEO and paid advertising are well-established and popular methods for generating leads, each offering prominent visibility on Google. While they share some similarities, they also have distinct differences.

The worldwide smart speaker industry was worth $6.4 billion in 2023 and is expected to grow at a rate of 32.5% to hit $110 billion in the next ten years.

As a business owner, you rely on SEO experts to manage your website's performance. However, it's crucial to be aware of the risks involved and what your SEO agency should avoid to prevent a Google Penalty.