Storytelling Your Case Studies
Sarah Thomas, creative copywriter/screenwriter, explains in this guest article How to present case studies on a website using the storytelling
Niche business ideas: why you need them and how to choose yours
Margaret Guillen is a very talented business coach and a dear friend of mine. In this article, she explains very
How to write interesting content: Morwenna Lawson’s top 10 tips
We have all been tasked with writing about boring topics at some point in our working lives, those areas of
What is User Experience Design?
Silvia at PinkSEO asked if I could write a blog post for her website, to talk about User Experience Design.
Content creation tips: how to create informative content for your audience
Many small business owners nowadays know that they should provide their audience with informative, useful content – yet they struggle
Google Search Console – Google Webmaster Tools Tutorial
Google Webmaster Tools (GWT), or Google Search Console as it’s been renamed in May of 2015 to be more inclusive of
How to understand Google Analytics Audience, Acquisition and Behaviour
One month ago, we provided you with the key to understanding Google Analytics hierarchy, filters and permissions. Today we would
Setting up a goal in Google Analytics
Setting up a goal in Google Analytics lets us measure how often our users complete specific actions and how well
How to use Pinterest for business: how to activate Rich Pins
Getting to know how to use Pinterest for business today cannot neglect the necessity to activate the Rich Pins on
Understanding Google Analytics hierarchy, filters and permissions
Understanding Google Analytics is vital when you are managing a website: data is knowledge and knowing where, when, how and
