SEO Insights

At PinkSEO, we always start by understanding our clients' goals. We measure the success of SEO based on what success means to you, not us.

Embracing AI goes beyond adopting a new technology; it represents a shift in mindset towards leveraging the most powerful toolkit available to humanity. At PinkSEO we utilise AI-driven content generation tools to enhance content creation processes.

We live in a world where over 8.5 billion searches are made on Google every single day. From choosing products to finding local services, consumers rely on search engines to make decisions. If your business isn’t showing up, you’re missing out.

As an established business owner, you’ve likely heard the phrase ‘content is king.’ But did you know that thin content—pages with little value—could be hurting your website’s performance and costing you valuable business opportunities?

When it comes to SEO, not all backlinks are created equal. The way other websites link to your site, especially the anchor text they use, can have a significant impact on your search rankings.

At PinkSEO, we focus on using long tail keywords to optimise our clients’ websites and improve their rankings on search engines. Long tail keywords are specific, targeted search terms that often convert better than broader, high-volume keywords.

When it comes to your website, you might not know what’s happening under the bonnet. Are there hidden issues affecting your site’s performance, speed, or visibility on search engines? That’s where a site audit comes in.

We are asked from time to time if social media benefits SEO. Professional opinions on the topic differ. What we know is that there have been responses from Google over the last few years that social media profiles are not being taken into account.

One question that we often get asked is: "Do I need to optimise my website SEO for people who use DuckDuckGo?". By analysing Google Analytics for many of our clients, we've noticed an upward trend in users coming through DuckDuckGo year over year.