What Is A Google Core Update?

How does it impact a website's SEO?

 

If you’re an owner of an established business, you’ve probably heard terms like “Google Core Update” floating around in the digital world. 

But what exactly is a Google Core Update, and why should it matter to you?

Simply put, these updates are significant changes made to Google’s algorithm to improve the way it ranks websites on its search engine. For business owners, this means that a core update can affect how easily potential clients find you online.

At PinkSEO, we specialise in understanding and adapting to these updates to ensure your business remains visible and competitive in Google’s search results. You don’t need to be an SEO expert to succeed, but you do need to know that your website is in good hands with professionals who stay on top of these changes.

What Exactly is a Google Core Update?

A Google Core Update isn’t just a minor tweak. It’s a major change to the way Google evaluates websites. The goal? To provide users with the most relevant, high-quality content in response to their queries. When a core update is rolled out, some websites might notice a drop or increase in traffic. But don’t panic—this doesn’t mean your website is flawed. It simply means Google is refining how it ranks content, and we’re here to make sure your site adapts to these changes.

 Think of it like this: five years ago, a list of top-rated movies would look very different compared to one created today. The same happens with websites. Google wants to surface the most up-to-date and relevant content, and we ensure that your business stays on that list.

Key Google Core Updates to Be Aware Of

Here’s a look at some of the most recent core updates that have impacted websites globally:

  • June 2019 Core Update: A broad change that affected various sectors, underscoring the importance of high-quality content.
  • October 2022 Spam Update: Targeted at reducing link spam, ensuring the SERPs reflect genuine content relevance.
  • February 2023 Product Reviews Update: This update emphasized the quality and authenticity of product reviews.
  • March 2023 Core Update: Another broad update, the specifics of which were keenly discussed among SEO communities.
  • 2023 Product Reviews Update: Further refinements were made to how product reviews are ranked and displayed.

Curious to read more? Check our article on Google penalisations and algorithm updates. 

These updates aim to ensure Google delivers the highest quality results for its users. 

As the digital landscape changes, so do the expectations for what makes a website valuable. That’s why we at PinkSEO focus on continuously adapting your content and SEO strategy to keep your business visible online.

 

The Evolution of E-A-T to E-E-A-T

Google’s emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness) has evolved into E-E-A-T, adding Experience to the mix. 

This means Google now considers not just how expert or trustworthy a website is, but also how much real-world experience it demonstrates. For businesses in fields like legal, medical, or professional services, this is particularly crucial.

At PinkSEO, we ensure your website highlights the experience and expertise that set your business apart, helping you build trust with both potential clients and Google.
Why High-Quality Content Still Matters Most

Google’s advice following core updates remains consistent: focus on quality content. What does that mean for your business? It means making sure your website provides valuable, relevant, and engaging information that addresses the needs of your clients.

When a core update happens, pages that were underperforming may suddenly rise in rankings if they better meet Google’s new standards. Meanwhile, high-ranking pages may drop if they no longer align with what Google considers “high-quality.” Our job is to make sure your content is always optimised to meet these evolving standards, so your business can continue to grow.
Monitoring Core Updates and Adapting Your SEO Strategy

It’s not enough to just create great content—you also need to monitor how changes in Google’s algorithms impact your site. 

That’s why we track updates like the Google Search Status Dashboard to see how your website performs and adjust your SEO strategy accordingly.

Why You Need SEO Experts You Can Trust

As a business owner, you don’t need to worry about every single Google update or the technicalities of SEO. That’s what we’re here for. At PinkSEO, we handle the complexities of SEO so you can focus on running your business.

We work closely with businesses in the medical, legal, B2B, and B2C sectors to ensure their websites stay competitive in an ever-changing digital landscape.

We Will Ensure Your Website Stays on Top

Google’s core updates can seem daunting, but with the right SEO team in your corner, they’re just another opportunity to grow your business.

If you’re unsure how recent updates have affected your site or want to make sure your SEO is up to par, get in touch for a free consultation. You can apply to get a complimentary site audit from us to assess where your site stands and what can be done to boost your visibility.

Let us take the guesswork out of SEO and help you make the most of your online presence.

 

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