Google Webmaster Tools (GWT), or Google Search Console as it’s been renamed in May of 2015 to be more inclusive of its diverse group of users, is one of the free tools every website owner, digital marketing professional, SEO specialist, designer, business owner and app developer, to name just a few, should become familiar with. Today we would like to provide you a free Google Webmaster Tools Tutorial, in order to become familiar with this free, vital SEO tool that can’t be ever neglected.

It allows you to receive data, diagnostic information and important tools to manage your websites and apps in compliance with Google’s recommendations.

Like Google Analytics, Google Search Console – Google Webmaster Tools lets you learn, completely for free, a great deal of information about your website and the people who visit it.

Here’s an introduction to this tool:

How to setup Google Webmaster tools (Seach Console) account

Go to Basically, you will have to verify your site, adding a special tracking code that your site and verifying it, to prove that you’re the site’s owner, webmaster, or an authorized user: you would never provide such detailed information and insights about your site and users to anyone else!

Link Google Webmaster tools and Google Analytics to get the most out of both

Following these easy passages of our Google Webmaster Tools Tutorial, you will be able to link these two precious free tools, each of which has a specific purpose: Google Analytics allows you to discover everything about who is visiting your site and their experience (for further information, check our Guide How to understand Google Analytics Audience, Acquisition and Behaviour); Google Search Console – Google Webmaster Tools, instead, provides you more precise insights of the internal structure of your website proving you with all the below mentioned detailed information.

On your top right corner, select the gear icon.

Google Webmaster Tools Tutorial

Choose from the list of Google Analytics accounts associated with your Google account the desired one and save.

In this Google Webmaster Tools Tutorial you will understand how to:

  • Analyse the clicks received in Google SERP (Search Engine Results Pages),
  • Receive alerts regarding problems or critical errors
  • Verify if Google can understand correctly your contents
  • and much more.

Here’s all the information you can find on Google Search Console – Google Webmaster Tools

Google Webmaster Tools shows a menu icon on the left. The first selection you can make is Dashboard: everything that’s new and important.

Then you find Messages to the Webmaster of your site. The first one you will receive, as soon as you verify your site in Search Console includes some tips to help you get the most of this free service and maximise your site performance on Google Search, like adding all your website versions (both “www” and “non-www” versions, also, if you use the HTTPS protocol, those variations as well); choosing whether you want your site to appear with or without “www” in Google Search, setting your geographic preference if your site targets users in a specific country; submitting a sitemap file (that we always recommend because it helps Google understand better how to crawl your site) and much more.

In Search Appearance, you will be able to view how your site appears on Google for:

  • Structured Data,
  • Rich Cards, which are a good way of providing data to Google Search about events, products or opportunities on your website, can be displayed to users in a variety of formats on different devices and can help drive traffic to your website.
  • Data Highlighter  (how your website appears in the Search engine results’ pages; for further information, check How to use Google Data Highlighter to tell your webpage’s structured data),
  • HTML Improvements, where you’ll be informed, as they crawl your site, if Google detected any potential issues with content on your pages, including duplicate, missing or problematical title tags or meta descriptions. Those issues won’t prevent your site from appearing in Google search results, but fixing them is one of the basics for SEO (search engine optimisation), to provide Google with more relevant information and drive traffic to your site. (For example, title and meta description text can appear in search results, and useful, descriptive text is more likely to be clicked by users and to be considered relevant to some keywords you would like to improve your ranking for).
  • The AMP report shows a count of Accelerated Mobile Pages either successfully indexed or with AMP-related errors encountered when Google crawled your site.

Search Traffic, instead, provides you precious insight into your website’s organic traffic:

  • On Search Analytics you can analyse your performance on Google Search, filter and compare your results to better understand your users’ search patterns, like Clicks, Impressions, CTR, positions, for the different Queries, Pages, Countries, Devices, search Type, etc;  Gogle Search Console CTR Search Analytics Search Traffic
  • External and Internal Links to your site;
  • Manual Action, where you will be informed in the undesirable hypothesis some manual webspam actions found (for example a manual penalty against your site for unnatural, low-quality links)
  • International Targeting, where you can target your audience based on location and language settings with hreflang tags, to match the user’s language preference to the right variation of your pages
  • In Mobile Usability you will find any mobile usability errors detected (remember to make sure that you check all site variants) affecting your site, which may prevent it from ranking well in mobile search results.

In Google Index, you will be able to check:

  • In Index Status, the total number of URLs from your site that have been added to Google’s index;
  • Blocked Resources hosts serve site resources that are blocked to Googlebot;

Crawl Errors and Security Issues will also help you inform you if google detected any of those issues with your site’s content.

We hope you appreciated our Google Search Console – Google Webmaster Tools Tutorial and we would like to receive your feedback in the comments and in our Social Media accounts.

In the brand new e-commerce section of our SEO Services, you can find the Coaching Sessions,which can also be dedicated, if you like to analyse together thoroughly your Google Webmaster Tools and get to understand every feature of it.