Image SEO Optimisation

Let’s delve into how enhancing your image SEO can attract more visitors to your website, particularly if your business is visually-driven, such as in design, interior design, architecture, or landscaping.

Why Image SEO Matters

Check Google for any keyword you’re interested in. If you see an image block at the top of the results, it’s worth trying to rank there. This image block appears because people frequently click on these images or search directly on Google Images for that term.

For businesses like decorators, remodelers, hotel owners, or craft sellers, image searches are crucial as part of their clients’ research before making a decision. 

• The image file name: We give image files descriptive names. Instead of “IMG1234.jpg,” we use something like “modern-living-room-design.jpg.”
• The alt attribute on the image: Alt attributes are text descriptions of images for visually impaired people. They also help with Image Search SEO. We write natural descriptions, like “A modern living room with minimalist decor.”
• The image caption: Captions can be more important than alt attributes for image rankings. We ensure your theme displays captions. For instance, “A beautifully designed modern living room” could be a good caption.
• Surrounding text content: Google checks if the text around the images is relevant. For example, if you have an image of a landscape garden, the surrounding text should discuss garden designs.
• The page title: The title of your page matters. We make sure it is relevant and includes keywords. For example, “Modern Living Room Ideas.”

• URL Hosting: Having a keyword in the URL can help. For example, “yourwebsite.com/modern-living-room-ideas.”
• Image engagement and popularity: Google favours high-quality, relevant images. The more people engage with your images, the better. We use striking, relevant images that grab attention and encourage clicks.
• Image dimensions matter: We stick to common dimensions like 16:9 or 4:3. Avoiding odd sizes and resizing images to fit your page correctly improves loading speed, which is crucial for our clients’ SEO. 
• Image size: We avoid very small or overly large images. Compressing images to reduce their file size without sacrificing quality helps web pages load faster.
• Web page ranking factors: When our clients’ pages rank well, your images are more likely to appear in image results. That’s why we always focus on overall page SEO holistically.
• Image relevance and visual match: We ensure images are relevant to the content. Google is starting to detect image relevance, so it would be crazy to trick it. A picture of a modern living room should match the keyword “modern living room ideas.”

How could your businesses benefit from Image SEO?

• Interior Designers: Show off your latest projects and styles.
• Architects: Highlight your innovative designs and completed projects.
• Landscape Architects: Display beautiful gardens and outdoor spaces.
• Building Companies: Showcase your construction projects and quality work.
• Event Planners: Share visually appealing images of past events and decorations.

• Retail Stores: Present your products in high-quality images to attract buyers.
• And so much more!

Improving your image SEO can significantly boost your website traffic.

For businesses where visuals matter, this can lead to more inquiries and customers. If you need help optimising your images or have any questions, feel free to contact us!