Powerful Local Business Advertising Strategies

We identify the best marketing approaches to help grow your business.

 

Many local business owners receive conflicting advice on marketing strategies, leading to confusion about what truly works. 

While word-of-mouth and peer recommendations are valuable, they may not always suit your unique business needs. 

Here are some essential strategies we use to help our customers navigate local business advertising effectively.

1- Establish a Professional Website

We ensure that your professional website works in favour of your local business by focusing on three key aspects:
  • Mobile-Friendly and Fast: We make sure your website works perfectly on mobile devices and loads quickly. For instance, a local solicitor’s website should be easily accessible on smartphones for clients needing quick legal advice.
  • Relevant Content: We provide useful information tailored to your target audience. For example, we suggest a dental practice include pages about services, patient testimonials, and booking options.
  • Clear Calls to Action: We guide visitors to take desired actions, like booking an appointment or requesting a quote. For instance, we recommend a private clinic have a prominent “Book Now” button.

 

2- Audit your website and performance

Regularly auditing our clients’ online presence, we help them understand and improve their digital marketing efforts. Among many other factors, we focus on:

  • Conversion Rate: We use Google Analytics to track how many visitors complete desired actions, such as making a purchase or booking an appointment.
  • Engagement Metrics: We monitor average time on site, pages per session, and more. For example, we ensure visitors spend time reading articles about financial planning for our financial advisor clients.
  • Backlink Profile: We review and enhance our clients’ backlink profiles, knowing that quality backlinks from reputable sites boost credibility and rankings.
3- Optimise Your Website Structure and Content

To rank well on Google, we make sure our clients’ websites are technically sound and optimised for relevant keywords. We ensure:

  • Keyword Optimisation: We include target keywords in strategic locations. For a veterinary clinic, we might use keywords like “pet care services in Hammersmith.”
  • Crawlability: We ensure Google bots can easily crawl your site without errors.
  • SEO-Friendly Structure: We suggest our clients’ sites are well-organised with clear navigation. For example, we recommend local restaurants have menus, contact information, and reservation options easily accessible.
Implementing these strategies, we help our clients’ local businesses stand out and gain visibility in a competitive market. Regularly reviewing our efforts and adapting to changes, we maintain a strong online presence.

By focusing on these essential local business advertising techniques, we help our clients get ahead of 95% of their competitors, gaining visibility and trustworthiness from their targeted audience.

  

Contact us today for a complimentary SEO audit and consultation so we can surprise you with our insights and recommendations.

 

Post categories Industry Specific Solutions Local SEO