Medical Copywriting Services

How We Write SEO-Optimised, Evidence-Based Content for Doctors

When it comes to medical copywriting, accuracy, credibility, and trust are non-negotiable. Unlike standard website content, writing for doctors and healthcare professionals requires a unique approach that balances SEO best practices with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness).
At PinkSEO, we specialise in Medical SEO Services including writing evidence-based content that not only helps doctors rank on Google but also reassures patients and enhances their professional reputation.

1. Evidence-Based Medical Copywriting

Medical content must be factual, well-researched, and backed by authoritative sources. Google holds healthcare websites to a higher standard because they fall under Your Money or Your Life (YMYL) topics, meaning they can impact a person’s health, finances, or safety.
To ensure compliance:

  • We link to peer-reviewed studies, NHS resources, and recognised medical journals to establish credibility.
  • We follow strict fact-checking processes and reference scientific evidence to avoid misinformation.
  • We ensure all medical claims are substantiated, never exaggerated or misleading.

As a doctor, you might wonder whether linking to paywalled journal articles impacts SEO.
While outbound links to authoritative sources generally boost rankings, linking to gated content can be less effective if search engines can't crawl it. However, as long as the abstract or citation is accessible, it still signals trustworthiness and authority.

 

2. Incorporating the Doctor’s Experience & Unique Approach

Google’s latest updates prioritise Experience (E)—meaning that content should not just be factually correct but also include real-world insights.
We extract expertise directly from doctors by:

  • Conducting short interviews (even via quick voice notes) to capture their professional opinions.
  • Including case studies and patient success stories (anonymised for confidentiality).
  • Structuring content to reflect the doctor’s unique treatment philosophy rather than generic medical information.

By blending scientific data with a doctor’s first-hand experience, we create content that is both trustworthy and engaging.

3. Optimising for Search Engines (Without Sacrificing Readability)

A big challenge in medical copywriting is balancing SEO with readability. Medical terms can be complex, and the content must appeal to patients, not just professionals.
How we do it:

  • Keyword Research: We find search terms that potential patients actually use (e.g., “chronic back pain treatment” instead of “lumbar radiculopathy management”).
  • Simple, Clear Language: We write in a way that patients can understand while maintaining medical accuracy.
  • Internal & External Linking: We structure content so it flows naturally, linking internally to service pages and externally to trusted sources.

4. Regular Content Updates & SEO Maintenance

Medical knowledge evolves, and so should medical content. That’s why we:

  • Regularly update articles to reflect the latest guidelines and treatments.
  • Monitor keyword performance and tweak content accordingly.
  • Provide monthly SEO reports so doctors know exactly how their website is performing.

 

Why This Matters for Your Practice

Medical professionals are incredibly busy. Our goal is to handle everything—from research to writing to optimisation—so they don’t have to. By partnering with PinkSEO for medical copywriting, doctors can:

  • Increase visibility on Google.
  • Attract more qualified patients.
  • Establish themselves as experts in their field.

 

If you’re a healthcare professional looking for evidence-based SEO-driven content, we’d love to help. Get in touch for a free website audit to see how we can improve your online presence.
🔗 Request Your Free SEO Audit

 

 

Post categories Industry Specific Solutions Medical SEO