How to convert website visitors into patients

Many medical professionals feel they are falling short on patient bookings, not seeing the return on investment from their beautiful websites.
We have created this free guide to help you get to the next level, closer to your practice goals, so that you can identify what you are missing and make up for it.

The main barriers
to conversion

Rather than simply attracting visitors, a successful medical website should inspire trust, guide users through relevant information, and ultimately convert them into patients.

  • Trust
  • Engagement
  • Relevance
  • User Experience

Trust

Building trust requires a continual multifaceted approach.

  • Constantly gather reviews on your website, Google Business Profile and patient platforms.
  • Document all medical professional accreditations that you have to highlight credibility.
  • Display any awards the practice has won to reinforce reputation.
  • Create detailed “About” pages for the clinic and individual doctors alignes with Google’s ranking factors.
  • Anonymised patient Case Studies and Testimonials provide relatable success stories.

Engagement

How to lead your website visitors to perform the actions you want

 

Create content that helps and educates prospective patients, whilst showcasing your expertise.

 

Choose visually appealing and easily readable layouts, using images, bullet points, and easy-to-scan text.

 

Have a single, clear call-to-action (CTA) for each piece and revise often.

 

Addressing common patient questions in an FAQ section can save you time and help you rank better.

 

Videos and multimedia content are naturally more engaging.

 

Non-intrusive banners or pop-ups help direct users actions.

Relevance

Are people finding your site for the right reasons?

  • Optimise your pages for high-intent keywords to ensure each attracts the right audience for its purpose.
  • Local SEO is crucial for medical practices, as most patients search ideally for local practitioners.
  • Make sure your treatments and services are found in alignment with patient needs.
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User experience

Make it really easy for them to book what they want.

  • Optimise for a fast seamless experience from any device.
  • You need intuitive user journeys, with access to target goals within 2-3 clicks.
  • Pricing information needs to be clear and detailed.
  • A quick, user-friendly appointment booking system will increase conversions.
  • Offer extensive filtering options if selling products. Don’t talk jargon. Keep close to your users’ language.
  • Don’t talk jargon. Keep close to your users’ language

So much to keep in mind...

When you’d rather look after your clients.

We agree that, as a medical professional, your time is best spent with your patients.

If this is all a bit too much, we can take care of the SEO part so that you can focus on the people you can treat.

We work with medical professionists every day to increase their patient bookings, elevate their practice’s reputation, and ensure they are found by the right audience.

WHAT IT MEANS

  • More Patients
  • Better Google Rankings
  • Sustained Growth
  • Reputation Management
VIEW ALL CLIENT CASE STUDIES

Our medical SEO case studies

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    Healthcare SEO Case Study: In 5 months, the site saw a substantial user increase to 1,938, with an impressive 1,663 (85%) from organic search.

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      Your Shoulder Surgeon London

      SEO for Surgeons Case Study: In 2 years the results improved from just 2 keywords to 1073 keywords in the top 100 – 24 of which are in the top 5!

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        IVF Matters

        SEO for fertility clinics: The upward trend in organic search traffic, driven by our robust SEO strategies, was evident soon after the client joined us.

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          Cranford Opticians

          SEO for Optometrists: Keywords increased by 280%, and users per month grew by 65%. Many keywords moving up several pages on Google.

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            Let’s have a chat…

            PinkSEO is an SEO agency based in West London.

            With a dedicated team of seven UK-based employees, we specialise exclusively in SEO, primarily in the medical sector making us the ideal agency to drive growth and patient acquisition effectively.

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