Post And Page In WordPress

Functionality differences between post and page in WordPress

We usually recommend using a page for “evergreen” content that remains relatively static. For a restaurant, this would include your menu, about page, contact page, your story, reviews and photo gallery. However, creating too many pages can complicate the user journey, making the site look messy and cluttering the navigation menu.

On the other hand, posts are ideal for targeting keywords that don’t fit naturally into your pages, helping you fill content gaps. You can organise your content into clusters, allowing internal links to guide users through your site. This encourages users to read more, build trust in your company, and spend more time on your site, ultimately leading them to perform desired actions through strategic calls-to-action.

Posts should also contain evergreen content but can be unpublished or repurposed if their time-sensitive content, like news, announcements, offers or events have expired. Visitors to your site should always find valuable, up-to-date information. Outdated content can make your site appear neglected.

The difference between pages and posts in WordPress also lies in how they can be found

Pages can be naturally accessed through internal links in your menu, external backlinks, social media sharing, or organic search results.

Posts, in addition to these methods, can be found by:

• Searching their topic in the blog’s search box within a specific category
• Viewing the author’s archive, which is beneficial for demonstrating Expertise, Experience, Authority, and Trustworthiness (E-E-A-T). This Google acronym emphasises the importance of an author’s credentials and qualifications, enhancing the trust level attributed to your content and site as a whole.
• While posts can be organised by date, we generally recommend against displaying dates in your articles unless you are a news site. This prevents content from appearing outdated, even if it remains valuable and evergreen.

The difference between page and post in WordPress is not an SEO factor

The difference between pages and posts in WordPress does not impact SEO directly. Both pages and posts have equal ranking potential when optimised correctly. To enhance the SEO of your posts or pages, apply the same techniques you would for any content. Here are the key strategies:

• Conduct thorough and strategic keyword research before writing your content.
• Optimise titles, subtitles, headers, subheaders, image alt text, and meta descriptions with those keywords.
• Create highly valuable content that is easy to read. Use images, keep paragraphs and sentences short, break up text with headers, and include videos or graphics when possible.
• Consider the mobile experience to ensure the content looks good on all devices.

By following these practices, you can improve the SEO of both your pages and posts effectively.

The difference between page and post in WordPress over time

One key difference between pages and posts in WordPress, relevant for SEO, is that posts naturally get “pushed down” by more recent articles in your category or blog archive. To mitigate this, periodically refresh your posts to ensure content remains valid and up-to-date. Additionally, create internal links from newer posts to older ones when relevant.

This practice helps visitors spend more time on your site, guiding them through your content and showcasing more of your knowledge and expertise. Just be sure to keep the anchor text natural and only link when truly useful.

Let us take care of the details so you can focus on what you do best

If all this seems overwhelming, our professional team of content creators is here to help with everything from keyword research to SEO optimisation and ongoing maintenance, ensuring your site remains fresh, relevant, and highly visible.

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