Privacy Policy

1. Who We Are

PinkSEO Ltd
Registered Address: 3rd Floor, 86-90 Paul Street, London EC2A 4NE
Company no. 13661091 | VAT no. GB 382961170
Data Protection Officer: Silvia Del Corso, Director
Contact Email: silvia@pinkseo.marketing
ICO Registration reference: ZB303626

2. Data We Collect

We collect the following personal data from our website visitors, clients, and other business contacts:

• Contact details: Name, surname, email address (via contact forms, newsletter sign-ups, and complimentary website audit applications).
• Marketing and social data: Names, email addresses, and social media profile links obtained through LinkedIn, other social platforms, business events, or publicly available sources for marketing purposes.
• Event data: Names, surnames, email addresses, and business names of attendees from Eventbrite or similar events.
• Analytics data: Information collected via cookies and tracking tools (e.g., Google Analytics, Google Search Console) to analyse website performance and usage.

3. How We Collect Data

We collect personal data through:

• Online forms (contact forms, newsletter sign-ups, website audit applications)
• Social media platforms (LinkedIn, Twitter, and other public platforms)
• Event platforms (Eventbrite)
• Google services (Google Analytics, Google Search Console, Google Business Profile)

4. How We Use Your Data

We use your personal data for the following purposes:

To provide SEO services and respond to inquiries
To process billing via Stripe and Xero
To communicate with clients regarding services, including sending updates, newsletters, and relevant marketing information
For marketing purposes, including promoting events, sharing newsletters, and informing interested individuals about our services
To manage and improve our website and services using analytics tools (e.g., Google Analytics)
To comply with legal obligations

5. Legal Basis for Processing

We process your personal data on the following legal bases:

Contract performance: To provide services you request or have agreed to.
Legitimate interest: For marketing purposes (such as sending newsletters to individuals who requested an audit or attended our events) and to improve our services.
Consent: For cookies and email marketing, where you have explicitly opted in.
You can withdraw your consent at any time by unsubscribing from our newsletters or adjusting cookie preferences on our website.

6. Marketing Communications

We send marketing communications, including newsletters, to clients, website audit applicants, and event attendees who have shown interest in our services. These emails contain an unsubscribe link, and you can opt out at any time if you no longer wish to receive them.

7. Cookies and Tracking

We use cookies to track website usage, collect analytics data, and enhance user experience. Cookies are small text files stored on your device that allow us to recognise and improve how you interact with our site.

Types of Cookies We Use

Our website uses the following cookies:

1. _GRECAPTCHA: Protects the site from spam and abuse by ensuring user interactions are from humans, not bots. This cookie is essential for the security of the website.
2. Cookie Consent: Stores your preferences regarding the acceptance of cookies on our website.
3. app.factors.ai: Collects data to analyse user interactions and optimise your browsing experience.
4. Elfsight1: Enables the functionality of embedded widgets, improving the user interface and experience.
5. Google Analytics: Tracks visitor behaviour, including the number of visitors, their source, and the pages they visit, helping us improve site performance and content.

Cookie Consent

We request your consent before enabling non-essential cookies. You can manage your preferences or withdraw consent at any time by accessing the cookie settings on our website.

Managing Cookies

You can also control cookies through your browser settings. Please note that disabling some cookies may affect the functionality of our website.

8. Sharing Your Data

We share personal data with the following third-party service providers:

• Stripe and Xero for payment processing
• Mailchimp for email marketing
• Hetzner GmbH for server hosting (Germany-based)

We ensure that all third-party service providers comply with GDPR and process your data securely and lawfully.

9. Data Retention

We retain personal data for up to 10 years to meet legal and contractual obligations, unless you request its deletion earlier. After this period, your data will be securely deleted.

10. Data Security

We take the following measures to protect your personal data:

• Strong password policies and two-factor authentication for key accounts (e.g., Gmail, Stripe)
• Secure payment processing via trusted providers (Stripe)
• Continuous monitoring and updating of our security practices

While we do not conduct formal security audits, we regularly review and improve our security measures to ensure compliance with data protection regulations.

11. Force Majeure

You have the right to:

• Access your personal data
• Request corrections or updates to your data
• Request deletion of your data
• Object to the processing of your data for marketing purposes
• Withdraw your consent at any time (for marketing or cookies)

To exercise any of these rights, please contact us via email at
contact@pinkseo.marketing

12. Future Marketing Activities

We may expand our marketing activities in the future to include Google Adwords and retargeting campaigns. If we do so, we will update this privacy policy accordingly to ensure compliance with all relevant regulations and provide you with the option to opt out.

13. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our business practices or legal obligations. Please check this page regularly for updates.

14. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us at:

Silvia Del Corso
Director, PinkSEO Ltd
silvia@pinkseo.marketing