We focus on search engine optimisation to make it easier for a website to be discovered online. In the construction industry, referrals often come through word-of-mouth or networking, but a strong online presence is still crucial.
In this article, we’ll share tips that are not only relevant to building and construction companies but can also benefit businesses in any niche. Why a website is essential for building trust and attracting clientsA well-established website serves as a valuable resource for potential clients to learn more about your business. It reinforces your brand image, communicates your target audience, and showcases the level of service you provide. Prospects will be visiting your site expecting to find your business online, presented professionally and effectively. A professional website is also highly beneficial when recruitingIt provides social proof that the company is successful and a great place to work. Potential candidates want to get an impression of their potential employer – they will be looking at your portfolio, who you work with, testimonials, about you, images and more before considering joining you. So SEO, as we’ve said in previous articles, is based on three main factors, what we like to call the SEO triangle: coding, content, and backlinks. |
The SEO Triangle1. CodingIf you want to compete with other businesses in the industry and get to that first-page search engine ranking, you need to consider technical SEO. Coding-wise, you need to make sure that the platform your site is built on is strong. You may be tempted to just build it with Wix or Weebly for example. But there are platforms that can be optimised much more successfully, like WordPress, for example. You may want to consider switching website platforms, or if you have an old website, it may be worth updating it to something more modern and professional. Also, your site needs to be fast. You can test it yourself using the Google PageSpeed test – it’s free, and you can do it online. Enter your website URL and it will show the results like a traffic light: red, amber, or green. Especially if you’re in the red zone, we really recommend you get your web developers to make improvements because a website that’s not fast loading will not be liked by your users at all – no one has the patience to wait for slow websites! We close them and move on to the next competitor. Another fundamental for SEO on the technical side is a data format called JSON that can be done for HomeAndConstruction businesses. This coding injection once added to a website, will explain to the search engine more clearly what that page is about. |
2. ContentWhen it comes to content, ensure your website explains what your specific areas of service are, well in detail. If your business has local priorities and you prefer doing jobs in certain areas, specify them and it will be so much easier to rank for local keywords. Also, when you are using the keywords, make sure they are easy to understand in layman’s terms. If you need help with researching the best keywords to use for your target audience, get in touch with us – we’ve got the right tools to get you to Be Found Online. Similarly to SEO for architects, portfolio pages can help your site rank better, if well-optimised. Showcasing projects and providing images and clear descriptions of the work carried out. There needs to be enough content on those pages and they need to target keywords related o the type of work done + location. |
3. BacklinksBacklinks are links to your website that are on other sites. These can be valuable for directing traffic your way. Google Business ProfileAdditionally, having a fully optimised Google Business Profile will also help with local search. Make sure all of your reviews on Google are shiny and bright. Positive online reviews are incredibly important for construction and building companies because reading reviews online is the new word-of-mouth. Did you know that 88% of people trust online reviews just as much as personal recommendations? Make sure reviews are also on industry-specific sites like Checkatrade and RatedPeople, there are plenty and they need to be kept up to date. Competitors’ AnalysisIn our work as SEO specialists, we always analyse what our clients’ competitors rank for, where their traffic is coming from, and how they are advertising online – this is all invaluable information for us to inform what we apply to our clients’ pages. We plan new pages for all the untapped keywords and group them into clusters. We also make sure that we keep targeting new keywords to try to intercept your ideal customers, where they are, and what they are searching for. |
User ExperienceFinally, we need to make sure that your site’s navigation is streamlined. So it’s easy to find what is needed. That is linked to the way the site is designed and we can identify if improvements are needed. |
Contact Us TodayIf you’re interested in a complimentary SEO audit and consultation, reach out to us. Let’s begin the conversation to help your business be easily found online. |
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