One question that we are sometimes asked is,
‘Do I need to optimise my website SEO for people who use DuckDuckGo?’
The number of people who are starting to use DuckDuckGo is growing over time because people are more sensitive about being tracked online. DuckDuckGo’s mantra is simple,
‘no tracking, no ad targeting, just searching’.
By looking at Google Analytics for quite a few of our clients, we’ve seen that the percentage of users who come through DuckDuckGo, if you check this year versus last year and the previous years, it’s an upward trajectory.
Well, there is one main difference. Since DuckDuckGo focuses on privacy, it does not know exactly where the search is located. However, it can approximate the location information through a geo IP lookup.
Basically, when you hit the search button, your computer sends your search request to the search engine.
In that request, your computer adds some information. For example, your location sharing. If you opted in, which gives an approximate location, it’s never exact, but even if you don’t opt-in sharing the location, the request includes the IP address, which has this approximate location via the closest point.
Therefore, if you are on DuckDuckGo and search ‘pizza near me’, even without enabling the location, you will see that suggestions are located quite close to you which is useful.
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