SEO Insights

The future of search is evolving rapidly, with Google’s AI Overviews feature a key part of its AI search evolution.

When it comes to medical copywriting, accuracy, credibility, and trust are non-negotiable. Unlike standard website content, writing for doctors and healthcare professionals requires a unique approach.

On Friday, 31 January, PinkSEO was honoured to be awarded Creative Media Business of the Year at the West London Business Awards (WLBA). We were also Highly Commended Finalists in the SME Green Business of the Year category.

SEO (Search Engine Optimisation) involves so many aspects that trying to apply the same strategy to every website simply doesn’t work. Each site is unique and needs a customised approach to tackle its specific challenges and goals.

At PinkSEO, we always start by understanding our clients' goals. We measure the success of SEO based on what success means to you, not us.

A common question in SEO is whether to prioritise optimising situational blogs, like those covering specific events or short-term partnerships or focus on evergreen content that stands the test of time.

We live in a world where over 8.5 billion searches are made on Google every single day. From choosing products to finding local services, consumers rely on search engines to make decisions. If your business isn’t showing up, you’re missing out.

When it comes to SEO, not all backlinks are created equal. The way other websites link to your site, especially the anchor text they use, can have a significant impact on your search rankings.

At PinkSEO, we focus on using long tail keywords to optimise our clients’ websites and improve their rankings on search engines. Long tail keywords are specific, targeted search terms that often convert better than broader, high-volume keywords.