SEO Insights

When it comes to SEO, not all backlinks are created equal. The way other websites link to your site, especially the anchor text they use, can have a significant impact on your search rankings.

At PinkSEO, we focus on using long tail keywords to optimise our clients’ websites and improve their rankings on search engines. Long tail keywords are specific, targeted search terms that often convert better than broader, high-volume keywords.

When we started in SEO back in the early 2000s, the game was completely different. People used all sorts of manipulative tactics (now called "Black-hat SEO") to rank their websites.

We are asked from time to time if social media benefits SEO. Professional opinions on the topic differ. What we know is that there have been responses from Google over the last few years that social media profiles are not being taken into account.

When asked for SEO tips for e-commerce websites, one of the first things we emphasise is the importance of product descriptions. Since 2018, we've worked on SEO projects for e-commerce sites, and one issue we see often is short product descriptions

With the increasing competition, it’s crucial for property management firms to leverage the power of search engine optimisation (SEO) to stand out from the crowd to attract more clients and properties.

What do you do when you want to dine out or book a hotel?
If you do know the name of the place you want to go to, you’ll check their website or Google to find the phone number/email address and book.

We have had many clients in the architectural and design niche over the years. What makes their products unique, is that generally, they think that their images should be doing all the selling.

Over the years, we have been involved in more than a few SEO projects for fashion brands.
What did they all have in common?
They all had products that appealed to a specific, well-identified audience.