SEO Insights

It's easy to see why this is still a very frequently asked question. Business owners often wonder if SEO is a one-time task or if ongoing investment, such as an SEO retainer, is necessary to achieve and maintain rankings.

Some people, mainly if they have had bad experiences in the past, might wonder if SEO actually works and how its success can be measured.

At PinkSEO, we always start by understanding our clients' goals. We measure the success of SEO based on what success means to you, not us.

Embracing AI goes beyond adopting a new technology; it represents a shift in mindset towards leveraging the most powerful toolkit available to humanity. At PinkSEO we utilise AI-driven content generation tools to enhance content creation processes.

A common question in SEO is whether to prioritise optimising situational blogs, like those covering specific events or short-term partnerships or focus on evergreen content that stands the test of time.

We live in a world where over 8.5 billion searches are made on Google every single day. From choosing products to finding local services, consumers rely on search engines to make decisions. If your business isn’t showing up, you’re missing out.

As an established business owner, you’ve likely heard the phrase ‘content is king.’ But did you know that thin content—pages with little value—could be hurting your website’s performance and costing you valuable business opportunities?

When it comes to SEO, not all backlinks are created equal. The way other websites link to your site, especially the anchor text they use, can have a significant impact on your search rankings.

If you’re an owner of an established business, you’ve probably heard terms like "Google Core Update" floating around in the digital world. But what exactly is a Google Core Update, and why should it matter to you?