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SEO (Search Engine Optimization) is a process to optimise a website to rank highly on search engines in the organic listings, gaining consequently more traffic.
This needs to be qualified traffic, consistent and right for the exact intention of the user.
In this section, you will find several articles based on studies and our experience of nearly a decade in SEO. We suggest you practice, try out and test the solutions, verifying with data – and not opinions – what matches better the unique needs of your business and your clients’ persona.
SEO Tips change quite dramatically over time, so we also suggest you always check the publishing data on each source of information you rely on, be it video, articles, e-books. on-demand webinars etc.: many techniques and SEO tips that you could have been provided years ago are not to be considered surely reliable anymore, because of the continuous changes of algorithms and technologies.
We’re starting this Blog in 2017 with an experience of nearly a decade, in which we’ve seen a real metamorphosis from the odd Black-hat SEO Tips of invisible “Search engine text” added on pages, to bulk directories submission, throughout all the cute-named animals algorithms, Mobile first, to the current day of IPA, Internet of Things, voice search, and infinite possible evolutions, which we are extremely curious to discover and which we will share with you at our best, always.
In Our Blog, we will provide and share information on SEO at different levels, from the more basic ones to the more advanced, for SEO professionals.
You are always more than welcome to contribute to the discussions by commenting our articles so that we all will be able to learn from each other!
And if you find some piece of information interesting and useful, share it with friends on your social channels: we will be happy and we hope they will be, too!
7 Content SEO best practices for your website or your copywriter
Posted on July 10, 2018
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Recently, I provided a client of mine with some guidelines for the most important content SEO best practices to pass
What’s the SEO difference between page and post in WordPress?
Posted on April 23, 2018
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In my blog posts, I generally try and provide information about some frequently asked SEO question. Today I would like to
How to understand Google Analytics Audience, Acquisition and Behaviour
Posted on December 12, 2017
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One month ago, we provided you with the key to understanding Google Analytics hierarchy, filters and permissions. Today we would
How does Google Rankbrain algorithm affect SEO?
Posted on November 27, 2017
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We started explaining in our article on how to use local SEO for small businesses, how Google RankBrain is a
How to test your website speed and how important is really speed for SEO
Posted on November 16, 2017
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Some days ago, we published an article about the User Experience being nowadays one of the most important SEO Ranking
Website breadcrumbs: why are they so important for your site
Posted on October 29, 2017
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Website breadcrumbs are little navigational aids which help people visualise where they are on your site, and they also help
Important lessons to be learnt from some results to SEO Testing
Posted on October 29, 2017
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If we ask someone with no knowledge of SEO (Search Engine Optimisation), to try and guess which of two sites