I’ve been speaking to many entrepreneurs over the years, and, surprisingly, I noticed that very few of them have any kind of exit strategy for their business.
Somehow, they seem to assume that exiting the business is far off on the horizon, and they’ll deal with it if and when the day arrives.
However, the invaluable support and advice I receive from knowledgeable business coaches taught me that this is a big mistake that might cause these business owners to miss out on the significant benefits.
From my professional perspective, I can measure how SEO can fuel a business’ growth daily.
Potential buyers will want to know how well your business can be found on Google when they take it over. They will appreciate the natural source of leads and sales that the business originates from organic search.
A successful sale of your business will depend on how you are executing these key factors – now.
SEO is notoriously a long-term plan; investing in growing your rankings on Google in a favourable manner will allow you to develop a strategic exit plan. Whilst enjoying a more profitable business and an increased income while you are still running it.
Website traffic, its sources and trends. A business must have a website with consistent and growing visitors, page views, time on site. You can track (and demonstrate to potential prospective buyers) all these elements on Google Analytics. In the Sources of Acquisition section, Google Analytics allows you to show where your website traffic comes from. Your traffic sources are critical as you want to demonstrate diversity and not significantly depend on a single referral source. Earned sources are the opposite of paid ones, like Google Ads and paid social traffic. Among earned sources, you have organic search (i.e. traffic from search engines that SEO can empower), referral traffic from third party websites, traffic from social media and direct traffic (which can often be correlated with brand awareness).
My esteemed friend Paul Shaw, a Business Doctor who specialises in helping SME owners grow the value of their business in preparation for sale adds
“A strong SEO profile is a critical factor in ensuring that your business achieves its maximum sale value. Commercial buyers value businesses with highly visible websites and a growing number of online customers more highly than businesses with a smaller digital footprint.”
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