| When asked for SEO tips for e-commerce websites, one of the first things we emphasise is the importance of product descriptions. Since 2018, we’ve worked on SEO projects for e-commerce sites, and one common issue we see is short product descriptions.
Many online stores showcase great products with beautiful images but offer too little information about the products themselves. This not only affects SEO but also misses out on potential sales opportunities. In this article, we’ll share tips and ideas to help you improve the quality of your product descriptions. MaterialsSpecify whether they are natural, synthetic, reconstituted or cultured. Include whether any materials have been heat-treated, chemically treated, stabilised or dyed. |
SizesGive the length from end to end, and specify where the measurement starts. Specify the sizes, in millimetres, of the major pieces that comprise the jewellery, including the primary beads, any dangles or pendants, and even, if you like, the clasp. ContainerIt depends on the type of product you sell, but if it is not already a part of the standard text elsewhere on your store website, and if it’s an element your prospective customers may want to know about, include what kind of container (gift box or bag) is included.
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DetailsDescribe details. If, for example, you have fine jewellery e-commerce, specify what kind of clasp is used if you sell earrings, such as lobster claw, box clasp, or toggle clasp? This helps customers who may prefer one clasp type over another. Tell the Product’s StoryInclude any interesting details about the source of the materials or your challenges or inspiration for creating it. If, for instance, an item or part of it has an interesting story behind it, tell it. Your customers will be intrigued. Titles and Description & SEODescribe the item as much as possible, both in the title and in the description. (This gets back to the long-tail keyword theory) Think creatively. |
The Product Description is your virtual Shop Assistant.Include all essential facts such as size, material content, weight, and anything else that a prospective shopper would need to know. Shoppers may or may not want to contact you via email or telephone to know the details of the product. So to close the sale, ensure you provide answers to all possible queries in the description itself. The Unique Selling ProposalShow the unique selling proposal of each item with a specific destination such as a Best For: (for example, “The bride that seeks a unique women’s wedding ring“) Notable FeaturesAdd any Notable Feature(s): (such as “Mediaeval inspired design”, for example) |
| A purchase often elicits strong emotions from potential buyers, especially in some niches. When you’re selling online, your product descriptions are where you make the pitch to prospects. The more emotional and expensive your products are, the more they will demand a descriptive writing style that clearly explains the features while highlighting the aesthetic aspects of the piece. |
Looking for tailored SEO tips for your e-commerce website?Contact us today! Our West London-based SEO agency is ready to assist with expert consultancy or hands-on SEO services. Let us help your online store thrive. |
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