Before thinking of getting any traffic from Google, you should first decide which keywords to get that traffic from. If you’re found through the wrong keywords, you may get irrelevant traffic, which means you’ll get no sales, and your optimization efforts will have been a waste of time and money!
Keyword optimization is so important for your business that we’ve decided to dedicate a small series of 3 articles to it.
Today you will learn:
There are many Search Engine Optimisation tools that help with keyword optimization. Some of the paid-for tools aimed at professionals are amazing and invaluable for a professional SEO. But they are also expensive.
So today, we will take into consideration some free, easy, and effective resources that you have probably never thought of. If you would like a professional quantitative keyword search, please just request it here.
The most common free keyword research tool is Google Keyword Planner, which is part of Google AdWords. This is the online advertising service developed by Google, where advertisers pay to display ads which include copy, links to web pages, and videos in the Google ad network.
You shouldn’t, however, use Google Keyword Planner on its own, as it tends to give only very close variations of the keywords you put into it. For example, if you put “weight loss” as a keyword into the Planner, it gives results like “weight loss tips” or “weight loss strategy” and no intelligently related keywords, like “nutrition” or “exercise“. Google Keyword Planner also gives the same results to everybody, including your competition.
In order to find keywords that are creative, intelligent and that your competition probably hasn’t thought about yet, you need to think out of the Google Keyword Planner box.
So, here are some ways that we recommend to our clients.
Have you ever tried some of these keyword research techniques and strategies? Which ones work best for you? Let’s discuss in the comments and on Social Media!
And if you think you just don’t have enough time to do this yourself, don’t worry, we love digging for keywords! Just drop us a line, and we’ll get back to you in no time!
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