| Many small business owners today recognise the importance of delivering informative and useful content to their audience, but often struggle with understanding how to do so and what to write. To help, we’re sharing some content creation tips to provide your target audience with content they’ll find informative, useful, interesting, and potentially shareable.
As a professional, you possess extensive experience in your field. Focus on expressing this knowledge without any commercial motives. Put yourself in your customers’ shoes: what are their common pain points and needs? What typically brings them to you? Brand Authority and TrustWe’re bombarded by ads every day, and no one wants to read self-promoting articles and posts. Instead, everyone faces challenges and problems. We naturally appreciate those who take the time to share their expertise and experience to help solve these issues, offering valuable information without a commercial agenda. Providing valuable content is a natural way to build brand authority and trust. When your audience recognises you as a reliable resource offering information and tips they need, they will be eager to spend time reading what you share. |
Reflect on your experienceBefore worrying about not having enough ideas to write about, take a moment to reflect on the real people you have helped. Consider specific examples of customers you assisted: What were their problems? What caused them? What general insights or conclusions can you draw from these experiences? Write about what you know and love. Discuss what alleviates or exacerbates your customers’ problems. Share healthier habits they could adopt and those they should avoid, and explain why. Provide practical advice on how to implement these changes. Engaging and informative contentDeveloping valuable and informative content is crucial for Google’s evaluation, as it demonstrates that your website regularly offers updated information. Moreover, your customers benefit from engaging and useful content, which Google measures through metrics like time spent on the page and the number of pages visited. For more insights, check out our blog on “How to write SEO content.” Start by creating general articles based on specific questions you receive (like this very article!). This approach allows you to broaden the audience for your tips, making them useful to many more people, especially when shared through social media. |
Remember, you can also research your audience’s problems using free tools like AnswerThePublic and other resources mentioned in our article about exploring the needs and language of people in any niche.
Also, keep in mind that if you collect your content as blogs and articles on your website, they will be:
Obviously, the last two points wouldn’t happen if you didn’t have a website to post these articles on, and you chose to use Social Media posts, instead. This is one of the main reasons why, when people wonder: “But do I even really need a website?“, the answer, from our many years of experience, is always, absolutely: “yes, you do…“. |
Social Media is a powerful distribution channel of your content, you should really never neglect, and possibly understand and master, but it cannot ever substitute having a website, as your content headquarters.
The benefits mentioned above wouldn’t be possible without a website to host your articles. If you rely solely on social media posts, you miss out on these advantages. This is why, when people ask, “Do I really need a website?”, our answer, based on years of experience, is always an emphatic “Yes, you do…..” Social media is a powerful tool for distributing your content and should never be neglected. It’s important to understand and master its use. However, social media can never replace having a website, which serves as the central hub for your content. Let us help youWe understand you might not have the time to write your own content, even though you know how crucial it is for being found online. Send us an inquiry. We’ll create professional, SEO-friendly, and reader-friendly content that boosts your online presence effectively.
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