No business owner can thrive alone, and a website with no links cannot succeed. As it happens with referrals to your business in real life, the more connections your site has with other sites, the more authoritative and trustful it can be considered from Google.
In this article, you will discover the importance of backlinks in SEO
Manipulative and sketchy techniques have been the easy way out for ranking websites fast by “black-hat SEOs“, who break Google’s Guidelines. Link Building was one of the most manipulated ranking factors. Google keeps refining its algorithm very frequently, though, and they penalise now severely the bad practices.
Generic directories and SEO directories used to be easy link building strategies. Their links are now very dangerous and “toxic” and they can easily get your website penalised.
You don’t want to use SEO directories with paid links, but the common suggestion “Never get links from Directories” is wrong: good sites with authentic resources for users are very useful. In this case, your site will get engagement, traffic, links. These are all parameters that RankBrain knows.
You should check your backlinks frequently with Google Search Console. If you do not recognise or want some of them, you should disavow them. Be very careful in this procedure, though, as it can potentially harm your site’s performance in Google’s search results. Google recommends “that you disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you”.
When it comes to backlinks, caution is needed in Anchor texts as well (check what are Anchor Texts in this article). In the common suggestion: “Use different Anchor Texts in precise percentages“, there’s a part of the truth. You won’t have to trust “magic recipes” like:
But you need to know that if you use sketchy link building schemes, Google might check your anchor texts, too. And if they detect too many keyword-matchy and too few branded ones, they might flag your site for manual review and you might incur a penalty. (Check here What is a Google Penalty and how to avoid it).
If you’d like to check your complete Backlinks Profile, you can request us a Backlink Analysis. Unlimited checks are included in the monthly SEO Campaigns, too.
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