London SEO Experts Case Study

SEO Case Study: Fox in a Box London

Client comment:

Thanks very much for your hard work in 2023, it has been a record year – it’s all looking really good and we are looking forward to working with PinkSEO in 2024. Sheyi Thomas, Fox in a Box Escapte Rooms London, client since 2021

Key figures between January 2021 and January 2024: 

• organic traffic improved, along with visibility and average position
• an increase of 25% of Users, from 5495 to 6900
• upward trend in Total Clicks and Impressions

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Joint Marketing Consultant Comment:

With Fox in a Box , the primary challenge was to establish brand recognition and attract customers in a post-lockdown environment. Through our comprehensive marketing strategy, Fox in a Box achieved significant milestones in a relatively short timeframe. Within 3 months, we witnessed a substantial increase in organic search traffic and conversions through purchases on the website. Organically ranking on page one, for multiple generic Escape Room search terms, delivered a high volume of impressions and increased brand awareness.  

No longer did we have to rely on paid media as the ratio of visits through organic search increased. Our efforts translated into tangible business results, with 100% growth in bookings, meaning we could now focus the marketing spend purely on future growth, confident that the organic SEO strategies put in place by PinkSEO could maintain our new baseline. Our integrated marketing approach successfully propelled Fox in a Box Escape Rooms London from obscurity to the #1 Fun & Games things to do in London on Trip Advisor. Susie Spires, Inspires Marketing

Our Approach:

Our team began by conducting a thorough analysis of the site. We identified several technical issues, such as broken links and images, pages with duplicate content and metadata, slow page speeds, and so on.

After addressing these technical issues, we set our sights on optimising their content by performing in-depth keyword research to inform our content creation strategy before proceeding with on-page optimisation where we began fine-tuning existing pages and articles.

Additionally, we worked on creating a comprehensive content plan to steer the creation of new, SEO-friendly content. Our aim was to ensure that both existing patients and potential clients in the “discovery” phase could easily find the website and the information they were looking for.

The Results:

Since September 2021, organic traffic improved, along with visibility and average position.

This is the comparison between January 2022 and January 2024, an increase of 25% of Users, from 5495 to 6900:

An upward trend in Total Clicks and Impressions was also achieved:

Conclusion:

This case study showcases the power of effective SEO.

Through our holistic approach to SEO, we not only addressed technical issues on the Fox in a Box London website but also enhanced their content strategy.

The result was an improved online presence that significantly boosted their visibility and user engagement.

We look forward to seeing Fox in a Box London continue to flourish.