SEO for Fertility Clinics

SEO Case Study: IVF Matters

Key figures:

IVF Matters joined us in August 2023, results are astonishing

• Users, Sessions, and Conversions improved substantially in the last quarter of 2023, ranging from 19-45% increases
• Upward trend in Total Clicks and Impressions was also achieved, seeing a doubling in key metrics within a couple of months

Our Approach:

Our team began by conducting a thorough analysis of the site. We identified several technical issues, such as broken links and images, pages with duplicate content and metadata, slow page speeds, and so on.

After addressing these technical issues, we set our sights on optimising their content by performing in-depth keyword research to inform our content creation strategy before proceeding with on-page optimisation where we began fine-tuning existing pages and articles.

Additionally, we worked on creating a comprehensive content plan to steer the creation of new, SEO-friendly content. Our aim was to ensure that both existing patients and potential clients in the “discovery” phase could easily find the website and the information they were looking for.

The Results:

Since August, organic traffic improved, along with visibility and average position.

Metrics such as Users, Sessions, and Conversions improved substantially in the last quarter of 2023, ranging from 19-45% increases:

Looking at the trend of Organic Search traffic below, which is fuelled by SEO, a noticeable upward trend began when the client joined us in August:

An upward trend in Total Clicks and Impressions was also achieved, seeing a doubling in key metrics within a couple of months:

Conclusion:

This case study showcases the power of effective SEO.

Through our holistic approach to SEO, we not only addressed technical issues on the IVF Matters website but also enhanced their content strategy.

The result was a much improved online presence that significantly boosted their visibility and user engagement.

We look forward to seeing IVF Matters continue to grow.