| People don’t just rely on Amazon for beauty products; they still turn to small independent websites as well. In fact, the United Kingdom ranks as the fourth largest market for cosmetics and personal care products in Europe, following Germany, France, and Italy.
As we always emphasise, it’s essential to put ourselves in our clients’ shoes. Why do consumers seek out products on independent websites? They often do so because they’re looking for something unique and bespoke. At PinkSEO, we recognise that successful SEO for e-commerce hinges on three key elements, often referred to as the SEO triangle: Coding, Content, and Backlinks.
This approach has consistently delivered results across a range of platforms, including Shopify, Magento, WordPress, Squarespace, and more. Our extensive experience with e-commerce clients, particularly in the beauty industry, has enabled us to refine our strategies to achieve the best possible outcomes. |
Coding: The Foundation of SEOThe first side of the triangle, Coding, is fundamental to any ecommerce site’s success. Different platforms offer varying levels of accessibility to make necessary technical changes. Platforms like Shopify and Magento provide extensive customisation options, whereas others like Wix and Squarespace have certain limitations. Despite these differences, we ensure that all essential technical SEO elements are addressed, regardless of the platform. This includes optimising site speed, ensuring mobile-friendliness, and implementing structured data to enhance search engine visibility. Content: The Heart of SEOThe second side of the triangle, Content, is crucial for attracting and engaging your target audience. Our approach begins with thorough keyword research to understand what potential customers are searching for. Instead of competing for broad terms like “shampoo,” we focus on specific, long-tail keywords that cater to niche markets. This strategy increases the chances of ranking higher in search results and attracting more relevant traffic. For instance, targeting keywords such as “intensive hydration shampoo” or “sulphate-free shampoo” can help carve out a unique space in the market. Additionally, we emphasise the importance of detailed and compelling product descriptions. These descriptions should act as your virtual shop assistant, providing visitors with all the information they need to make a purchase decision. Including customer reviews and other trust signals can further enhance the credibility and appeal of your products.
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The Role of Video in E-Commerce ContentWhen we talk about content, video in e-commerce plays a crucial role. From an SEO perspective, video content can significantly boost engagement, increase time spent on the site, and improve search engine rankings. Videos can effectively showcase products, demonstrate their use, and provide a richer, more engaging user experience. A friend of ours, Justina Rosu, owner of Purple Square Video, specialises in video production for the beauty industry. She shares her advice on the importance of video content: “Every marketer knows the importance of video, but far less really appreciate the extent that video plays a role in SEO. A product page with video will have a far higher conversion as well as ranking power. |
Ensuring your primary range all have video content will make a huge difference.
These can also become a feature on the product page rather than just a product video that sits with your product images. Showcase a short tutorial or other more helpful video about the product on this page too. We also find few beauty brands really leverage YouTube which is another massive tool in the SEO toolbox, and should have its own strategy entirely, please avoid just using it as a ‘parking spot’ for any video content. All too often video is not included in the top level strategy which is crazy when considering how powerful a contribution video content plays across the board for beauty brands.” |
Backlinks: Building AuthorityThe third side of the triangle, Backlinks, involves earning links from reputable websites to boost your site’s authority. This is achieved through a combination of content marketing, outreach, and relationship building. Our team has successfully implemented backlink strategies that have resulted in significant improvements in search rankings and organic traffic for our clients. Proven Success with E-Commerce ClientsAt PinkSEO, we have a track record of delivering measurable results for e-commerce businesses. Our sector-specific expertise, particularly in medical, legal, and financial services, has also been highly beneficial for accountancy firms. |
We understand the unique challenges and opportunities within these industries and tailor our SEO strategies accordingly.
Our case studies demonstrate our ability to drive traffic, increase conversions, and improve overall online visibility.By leveraging our experience and proven techniques, we help e-commerce businesses achieve their goals and grow their online presence. If you’re looking for a trusted partner to enhance your e-commerce SEO, look no further. Our team is ready to help you navigate the complexities of SEO and achieve lasting success. |
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