SEO for Recruitment Agencies

The role of SEO in attracting quality candidates and clients

In the ever-evolving landscape of recruitment, where the competition for top talent and top clients is fierce, standing out is crucial. In this digital age, people aren’t searching for jobs in newspapers as they used to decades ago, so having a strong online presence is not just an option but a necessity. This is where SEO for recruitment agencies come into play.

In our ongoing series, “SEO For…”, we’ll delve into how recruitment agencies benefit from SEO to stay ahead of industry competitors.

Getting Great SEO Results for Recruitment Agencies

Recruitment agencies operate in a highly competitive environment, where the ability to attract both clients and candidates is paramount. With potential candidates and clients using Google, and other search engines, to find the best agency to meet their needs, ranking high in search results is essential.

Developing a Robust Digital Strategy for a Recruitment Client

We partnered with Cantello Tayler, a recruitment agency with a client base ranging from SMEs to Global Headquarters, locally in Egham, Surrey and Windsor, Berkshire and further-a-field too. They have a high standard of professionalism, and a service which has provided them with a strong and loyal client base, spanning decades.

Why SEO is Important in Recruitment

• Increased Visibility to Potential Clients and Candidates: Effective search engine optimisation ensures that your recruitment website has increased visibility which translates into more enquiries, leads and job listings, and ultimately more placements.
• Local SEO Advantages: Targeting local keywords can yield excellent results if you’re looking to find candidates in specific areas for hybrid or traditional work setups.
• Attracting Quality Candidates: By optimising your website for relevant keywords and phrases, you attract quality candidates who are actively seeking opportunities in your niche.
• Outranking Competitors: Implementing an expert SEO strategy allows you to outrank competitors in search results, positioning your agency as the go-to choice for both clients and candidates.
• Effective Marketing: SEO complements other marketing methods such as social media. By optimising your website for organic search traffic, you create a solid foundation for your overall marketing effort.

The SEO for Recruitment Agency Process

Technical Optimisation

• Our first step was to conduct a site audit to identify any technical SEO issues for their WordPress site.
  We found several issues that needed to be fixed, such as a lack of proper meta tags, reduced page speed and poor site structure.

Keyword Strategy

• Next, we focused on creating a Keyword-to-Content Map.
• This involved researching the best local SEO keywords to target, based on search volume and competition.
• We then created new metadata for each page of the site, including SEO header/title tags, meta descriptions, page titles and URL structure, to include these keywords.

Content Strategy

• Our copywriting team created SEO content in the form of blog posts, after carrying out keyword research relating to the topics that users search usually when searching for recruitment services.
• They then created a series of content targeting recruitment company questions; What is the job of an office manager?, How to get a job in purchasing, What jobs can you get in digital media? and many more.
• All content was optimised for the locally targeted keywords as part of the content SEO strategy.
• We categorised all of the blog content we produced into categories.
• Our copywriting team then created a page in the candidate area of their website answering tricky interview questions in short, that linked to a blog to answer each question in full.

Google My Business

To improve the site’s local SEO, we fully optimised the client’s created Google My Business Profile.
We published all of their property services with full descriptions and details.

SEO for Recruitment Agency Results

The results of our efforts were impressive.
We saw improvements in keyword rankings, with many keywords moving up several pages on Google search results.

Staying Ahead in Recruitment

In today’s competitive recruitment landscape, SEO is not just important; it’s essential for the success of your agency. By implementing an expert SEO strategy in partnership with PinkSEO, you can increase visibility to potential clients and candidates, beat competitors in search results, and attract quality candidates.

Don’t overlook the power of SEO in the recruitment process – it could be the difference between success and obscurity in the digital age.