Posted on April 09, 2021
Case Study: Honey Heaven
Shopify SEO: how do results grow over the months optimising your e-commerce?
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We started working with Honey Heaven in August 2019.
Their journey began with importing unique organic honey from their home country of Hungary, with an overarching goal to help the world pursue a happier, healthier lifestyle through mouth-watering varieties of natural and healthy food.
After a few months, a new range of premium organic CBD products was added to the range, creating a unique offer to bring health and pleasure to people’s lives through ethically extracted organic products, using the old traditional methods in a sustainable manner and in total harmony with nature.
When they started working with us, Honey Heaven was ranking only for 3 keywords on Google’s first page (one of which was their brand name).
In March 2021, the keywords ranking on Google are 289. When we started working together in August 2019 they were 109: + 165%
The ones on the first page of Google are 12, including very competitive ones like
- high CBD extract and
- organic honey
When we started, they were just 2 (one of which was the brand name…)
Website Users in March 2021 were 2,743. Whilst when we began working together, in August 2019, they were just 583 per month.
This is a 370% increase.
Panoramic of Acquisition (Visitors) from all sources
The efficacy of the SEO campaign can be even more proven by the increase of the traffic coming from Organic Search.
In March 2021, 1,957 visitors came from search engines. At the beginning of our collaboration, only 375 users came from this source.
This is a +421% growth in organic traffic.
SEO activities performed by PinkSEO
Thanks to their creativity, they have kept adding new products: many different flavours of honey (including the Great Taste Award Winner Lavender Honey), honeycomb, propolis and gift sets.
In the CBD category, to the premium distillate CBD oils there have been added balms, CBD teas, sprays with different potency and concentration.
Having been by the client’s side all through this time has allowed us to support them in all the changes in the inventory. New products have been immediately optimised and interlinked with the others, whilst constantly keeping the site health assessed allowing us to immediately notice any broken link or asses when products were removed.
Content creation has also been a powerful tool to grow the rankings steadily. And we have assisted the clients with a regular blogging activity around topics related to honey and CBD, creating a strong network of internal links.
I highly recommend PinkSEO. Silvia’s team is professional and always there to answer any question I have. Very helpful and knowledgeable. They help me with ideas to write my content, busting sales and drive traffic to my website. I truly appreciate their work and dedication. My website sales keep growing steadily.