In our previous article, we explained how to do link building outreach.
An anchor text is the actual text of the link that links to your site.
Before the Penguin update, it was common for website owners to use exact keywords as anchor text. But since the update, it’s become very VERY important to keep your anchor text looking natural and avoid over-optimization.
Basically, what you need is to have a lot of quality, authentic backlinks. Natural anchors generally are brand, naked, image, or benign. Your aim is to use so many of those anchor types in your content that even when you do use exact-match anchors you won’t be penalised, as the exact matches will only be a small percentage of the total.
Our Backlinks Checker provides you with the fully detailed list of the domains linking to your website, their rating, and even which anchor text they used.
Do you have a lot of exact-match anchor texts? Or a healthy amount of natural anchors?
Also, make sure to check and disavow any spammy, low-quality backlinks that you don’t want to be associated with. This way, you’ll be sure not to incur in any penalisation, which would be hard to recover from. The Backlinks Checker will show you the “toxic” rate of every link leading back to your website, and we can assist you in evaluating them and asking Google to disavow them if necessary. If you become aware of links from websites that you wouldn’t expect to have any connections with your site, you can take action before such links cause serious damage to your ranking and your business website.
SEO Case Study: Fox in a Box London Client comment: Thanks very much for your…
SEO Case Study: IVF Matters Key figures: IVF Matters joined us in August 2023, results…
A Comprehensive Guide to Enhancing Digital Visibility With the evolving dynamics of the digital world,…
In the ever-evolving digital landscape, the industry is set to witness significant changes and trends…
Google Business Profiles (GBP) are crucial for local businesses aiming to enhance their online visibility…
Google, the world's leading search engine, often rolls out updates designed to refine and improve…