“Why do you need FTP access to optimise a website instead of just the access to the client’s WordPress or their CMS?”
This is a question Web Developers often ask us.
SEO is not what most people apparently think it is, just putting keywords in titles, meta descriptions, images, content, basically just using Yoast or similar tools.
This might be how some offer SEO services… however, just doing this will not get their clients very far in terms of ranking – unless the keywords are very easy, local, and not competitive.
At PinkSEO.Marketing, we have a team of web developers who do not create new code/websites but fully optimise the coding assets of our clients’ sites.
They’re crucial to a winning SEO strategy because the most common SEO issues are not just related to the content – and using the CMS backend, you can only update the content.
Technical issues are fixable only by amending the source code of the website.
Granting FTP access to your trusted SEO agency allows us to operate at 100% of our possibilities and to resolve any SEO issues. Without it, we’d be
limited to content optimisation/creation only.
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