Posted on December 02, 2021
Let’s start with some figures:
- 7 billion searches per day made on Google
- 75,000 Google searches per second
- The average person makes 3 to 4 searches per day
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
Since the pandemic hit, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.
SEO will certainly improve a website’s overall searchability and visibility, but today I’d like to tell you some more reasons, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.
1 – Organic Search is Most Often the Primary Source of Website Traffic
Whether you’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy.
At Google, they call this online decision-making moment the Zero Moment of Truth, the moment in the buying process when the consumer researches a product prior to purchase.
There is a STIMULUS – I need/want something
People research on Google, read reviews, watch videos, ask their network, etc
- Then First Moment of Truth (FMOT) is when a user FINDS a product (shelf or Google).
- The Second Moment of Truth (SMOT) is when they buy it.
- The Third Moment of Truth (TMOT) is when they leave feedback or a reaction.
The majority of the world with access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favour. Quality SEO and a high-quality website take brands there.
2 – SEO Builds Trust & Credibility
According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.
Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.
Social media helps you build your brand, but organic search is what helps you target high-intent consumers.
How important ranking well organically is for your business.
Consumers are far more likely to trust links that aren’t ads. People think organic search results give answers that are more relevant, and are thus more likely to click on them.
Only 28% of people think organic results are more reputable than Ads
3 – SEO is the Best Way to Understand the Voice of the Consumer
Understanding consumer intent in granular detail, SEO tells us what customers want and need.
4 – Good SEO Also Means a Better User Experience
Google has learned how to interpret a good or unfavourable user experience, and a positive user experience has become a pivotal element to a website’s success.
Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favour.
5 – Local SEO Means Increased Engagement, Traffic & Conversions
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. Google My Business listing, and its social media profiles as a start.
6 – SEO is Relatively Cheap and Very Cost-Effective
Exemplary SEO implementation will hold water for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.
7 – SEO is Quantifiable
SEO is quantifiable.
You can measure almost anything with proper tracking and analytics.
Understanding how specific actions affect performance and growth.
Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company being paid to execute on its behalf.
There’s no better way to show the success of SEO, either. But, of course, we all know the data never lies.
8 – If You’re Not on Page One, You’re Not Winning the Click
- A number 1 position in Google gets between 26% and 32% of clicks
- The #1 result in Google’s organic search results has an average CTR of 31.7%.
- 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
- 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference.
Contact us today if you’d like to discover how implementing robust, quality SEO on your website could benefit your brand’s marketing efforts.