Posted on April 26, 2021
Case Study: Top Note Design
Top Note Design is a family business founded in 2012. Starting small, over the kitchen table, they designed a ‘capsule’ collection based on some of their favourite wines from Burgundy and the Rhone.
Their love of wine has always been at the heart of their business, so they began to build a range of some of the most original and stylish wine accessories on the market; from corkscrews to cellar books, from artwork to aerators they carefully curated an exclusive collection on their website.
Just as they wanted to make the experience of wine even better; PinkSEO wanted to make the experience of using their website even better!
We started the process by researching keywords and optimise multiple products, articles and pages of the website. We worked on their site’s usability, created new pages and processes and resolved numerous SEO health issues.
Since instructing PinkSEO, the total number of users of topnotedesign.co.uk improved from 317 in January 2020 to 902 in January 2021, a healthy increase of 184.5%.
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.
This chart shows the keywords comparison for Top Note Design between January 2020 and January 2021, showing the trend increased from the first month and it has never stopped improving:
In January 2020 the ranked keywords for Top Note Design were a total of 234. With 1 keyword in the top 3, 8 keywords in the top 10-14, 22 keywords in the top 20, 89 in top 50 and 114 keywords in the top 100:
By January 2021, following the work of PinkSEO, ranked keywords increased throughout, the total increasing by an outstanding 284 to 521:
The total number of users of the website improved from 317 in January 2020 to 902 in January 2021 (184,5%).
The sessions improved from 344 to 972 (+182,5%) and Page Views improved from 779 to 1798 (+130,8%):
Panoramic of Acquisition (Visitors) from all sources
The ‘Organic Search’ is visitors who are considered organic by finding a website after using a search engine like Google or Bing, not being “referred” by any other website.
‘Organic Search’ had the most impact on Top Note Design with an improvement of +613% users and + 183% sessions.
Organic Search improvement is conditioned by the SEO work carried out by PinkSEO in the website, with keywords research, SEO optimisation of articles and products, optimisation of images, rewriting pages with thin content and more.
Silvia’s team has helped my business with SEO for the last year. We started work in early 2020 and timing could not have been better.
They have helped drive traffic to our website during a very difficult time. February 2021 sales on our website are 8x what they were last year.
They’re brilliant to work with and tireless at coming up with new ideas for our website to gain a higher profile. I would definitely recommend working with them.
(Lucy Goulding, owner of Top Note Design)