What Are Long Tail Keywords?

When we work with established businesses in sectors like medical, legal, B2B, and B2C, we don’t just aim for high search volumes—we aim for keywords that bring the right visitors to your site. Targeting broad terms like “lawyer” or “doctor” can attract many visitors, but most of them won’t be relevant to your specific services. Instead, we use more focused long-tail keywords, such as “family lawyer in London specialising in divorce cases,” to drive qualified traffic that’s more likely to convert.

Why Long Tail Keywords Matter for Your Business

According to Backlinko’s analysis of 306 million keywords, 91.8% of all search queries are long-tail keywords, yet they are often overlooked. 

For businesses like law firms or medical practices, people don’t always search for broad terms like “solicitor” or “doctor.” Instead, they may search for more specific terms like “personal injury solicitor in London” or “private GP near me.”

At PinkSEO, we know that targeting these specific terms allows us to focus on user intent —what potential clients are really looking for. 

Long tail keywords typically convert better because they catch people further along in their decision-making process. A user searching for “employment law firm for businesses” is far more likely to need your services than someone just searching for “solicitor” or “lawyer”.

Examples of Long Tail Keywords in Action

Let’s take a typical e-commerce site selling shoes as an example. Targeting the keyword “shoes” would be very difficult and could lead to attracting visitors who are not ready to buy. But by focusing on more detailed terms, like “women’s white leather tennis shoes” or “best price women’s tennis shoes size 7,” we’re targeting customers who are ready to make a purchase.

For our legal clients, a generic search term like “lawyer” could attract someone looking for anything from family law to corporate law. However, focusing on long tail keywords such as “family lawyer specialising in divorce cases” or “corporate solicitor for startups” will drive more qualified traffic to the site, and at PinkSEO, we make sure to target these specific terms for our clients.

The Importance of Long Tail Keywords for Your Niche

In the medical and legal sectors, it’s crucial to target specific search terms that are highly relevant to the services you offer. For instance, a fertility clinic may want to rank for “IVF specialist in London” rather than just “gynaecologist” because it’s more likely to lead to patient enquiries. Similarly, in local SEO, long tail keywords such as “Wood flooring West London” will attract customers looking for those specific products.

At PinkSEO, we work with established businesses that need to optimise their online presence in highly competitive markets. We don’t just focus on high search volume; we analyse factors such as keyword difficulty, search intent, and conversion potential to ensure you attract the most valuable traffic.

User Experience and Long Tail Keywords

User experience (UX) plays a crucial role in how long-tail keywords affect your rankings. If someone lands on your page after searching for a specific term but doesn’t find what they’re looking for, they’ll quickly leave. If users return to Google and click on a competitor’s site (known as pogo-sticking), it sends negative signals to Google, hurting your rankings.

At PinkSEO, we ensure that when a user finds your site via long tail keywords, they land on pages that match their intent, providing them with exactly what they’re looking for. This not only improves user satisfaction but also helps your SEO.

Strategic Keyword Targeting

When we optimise our clients’ websites, we consider factors like:

• Search volume: We focus on keywords with enough volume to be worth targeting but specific enough to convert.

• Keyword difficulty: We assess how challenging it will be to rank for each keyword and plan a strategy to build authority.
• Competition: We identify how well your competitors are ranking for the same terms and how we can outperform them.

By targeting long-tail keywords, we often capture broader terms as well. For instance, ranking for “Children Allergy Clinic London” could also help your site rank for “children allergy” or “allergy clinic,” boosting your visibility even further.

Let PinkSEO Help You Optimise

At PinkSEO, we’ll work with you to strategically choose the best keywords for your business goals, driving traffic that converts.

Get in Touch

If you’re ready to optimise your site for better results, reach out to us for a free consultation. We’ll help you unlock the potential of your website by targeting the right keywords and growing your business. Let us show you how effective long tail keywords can be for your industry.