How We Find Niche Keywords For Your Business

The perfect keywords ensure relevant traffic and the right customers.

 

Attracting the right clients to your website starts with selecting the right keywords. 

Being found for the wrong keywords can lead to irrelevant traffic, wasted time, and missed opportunities. That’s why we dedicate our expertise to finding the perfect keywords for your business.

Why Keyword Optimisation Matters to You

For private practices and legal firms, precise keyword optimisation ensures that potential clients find you when they search for specific services you offer. Irrelevant traffic wouldn’t convert into good clients, so getting this right is crucial.

Our Approach to Finding Niche Keywords

While many rely solely on tools like Google Keyword Planner, we use a combination of creative and data-driven techniques to uncover unique keywords that others might overlook. Here’s how we do it:

Creative keyword research techniques and strategies

We delve into Wikipedia to find terms and phrases related to your field. For instance, if you’re a family law firm, we might start with a broad term like “divorce law” and explore related topics to discover niche keywords that attract the right audience.

At the bottom of Google search results, the “Searches related to” section provides thematically related keywords. For a medical practice, typing in “paediatrician” could reveal related searches like “child healthcare tips” that potential clients are looking for.

 

We examine questions and discussions on Quora to understand what potential clients are asking about. For example, if you’re a private practice specialising in mental health, Quora can reveal the specific concerns and topics your audience is searching for, which we then translate into effective keywords.

 

By exploring books in your niche, we identify key topics and chapters that reflect what your audience wants to learn about. This can provide us with a wealth of keyword ideas tailored to your services.
  • Forums and online communities

We monitor relevant forums where your potential clients discuss their issues and seek advice. The phrases and questions they use inform us of the exact keywords they’re likely to type into a search engine when looking for your services.
Partner with Us

Our strategic approach to keyword research means we don’t just drive traffic to your site; we attract the right traffic to ensure that the visitors who find you are those most likely to need and seek your services.

We understand that as a busy professional, you don’t have the time, interest, or expertise to dive into this world yourself. That’s where we come in. Let us handle these details, so you can concentrate on delivering excellent services to your clients.

Contact us for a complimentary SEO audit and consultation and our team will provide you with a comprehensive overview of how we can enhance your online presence and attract the right clients effortlessly.

 

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