What Are Internal Links?

As a professional service provider, such as a doctor, dentist, or solicitor, you might not have the time or technical expertise to manage these aspects of your website. 

That's where we come in. 

Here's a simple explanation of what internal links are and why they matter to your business.

What are the internal links?

Internal links connect different pages and/or posts of our website. 

Unlike external links, which connect your site to others, internal links are all about creating a cohesive structure within your own site. 

Think of them as the threads that weave your website's pages together, making it easier for both visitors and search engines to navigate.

Why are internal links so important?

1. Improved Navigation: Internal links help users easily find related content, improving their experience on your site.
2. Enhanced SEO: Search engines use internal links to crawl your website more effectively, indexing your pages and understanding their relevance. More internal links to a page can boost its importance in the eyes of search engines.
3. PageRank Distribution: Internal links help distribute ranking power (PageRank) throughout your site. A page that receives links from high-authority pages within your site can become more valuable and rank higher in search results.

Where do we use internal links?

When we optimise our clients’ websites, we focus on linking to pages with important content that they want visitors and search engines to find easily. 

We ensure that the linked pages are relevant to each other to maintain a logical flow and a good user experience.

How Do We Handle Internal Links for Your Site?

1. Keyword Research and Optimisation: We identify relevant keywords and optimise your internal links to enhance your site’s visibility.
2. Ethical Practices: We follow best practices to ensure your site doesn’t get penalised by search engines. Overzealous use of internal links can be seen as manipulative, leading to penalties. We avoid this by using internal links naturally and meaningfully.
3. Regular Site Audits: We perform thorough site audits to identify and fix any internal linking issues, such as broken links or orphan pages (pages with no incoming links).

Common Issues We Address:

• Broken Links: Unfortunately, this is a very common issue we find, and one that Google really doesn’t like. These occur when a link leads to a non-existent page. They are bad for SEO and user experience. We regularly check and fix broken links.
• Orphan Pages: Pages without any internal links, making them difficult for search engines to find. We ensure every valuable page is well-connected within your site.
• Redirect Loops: Improperly set up redirects can create loops, confusing both users and search engines. We ensure redirects lead directly to the correct destination.

Why Trust Us?

We handle your internal linking with care and love, ensuring that every link adds value and follows ethical practices. This prevents penalties and promotes long-term success for your website.

Internal links might seem like a minor detail, but they play a crucial role in your site's SEO and overall user experience. Let us take care of these intricate details so you can focus on what you do best—providing exceptional services to your clients.

Want to see how your site could improve?

If you’d like a comprehensive review of your site’s internal linking structure and other technical SEO aspects, request a complimentary SEO audit and consultation today. We’ll provide you with a detailed report and actionable insights to improve your site’s performance to ensure your website is optimised for success!