Cranford Opticians
SEO for Optometrists
INDUSTRY: SEO
TIMEFRAME: 9 MONTHS
SEO PLAN: PEARL
the client
Cranford Opticians partnered with PinkSEO for our SEO for optometrists services, resulting in an 208% increase in ranking keywords. They are a trusted provider of comprehensive medical eye care services, dedicated to ensuring the vision and eye health of the community of Houslow, West London. Their team of experienced optometrists and friendly staff offer personalised eye exams, high-quality lenses, and a wide selection of stylish frames.
With a commitment to the latest technology and exceptional client care, Cranford Opticians delivers tailored solutions to meet each individual’s needs. Much like our approach at PinkSEO to B2C SEO, they prioritise personalised service and cutting-edge advancements to ensure optimal results for their clients.
our approach
In this SEO for optometrists case study, we examine a local business that sought our help with their SEO. Established for seven years with a website on the WIX platform, their goal was to improve online visibility and drive more traffic to their site over a 10-month campaign.
Our first step was a site audit to identify technical SEO issues, revealing problems such as a lack of proper meta tags and poor site structure. We addressed these issues as much as possible within the WIX platform’s limitations.
Next, we created a Keyword-to-Content Map, researching the best local keywords based on search volume and competition. We then updated each page’s metadata, including title tags, meta descriptions, and URLs, to include these keywords.
To improve content, we expanded existing pages to address thin content issues and created new pages featuring detailed brand descriptions and imagery. Our copywriting team also developed blog posts targeting common eye care questions, optimised for local keywords.
Additionally, we fully optimised the client’s Google My Business Profile, publishing detailed descriptions of products and services, and sharing articles to enhance online presence and visibility.
the results
+280%
KEYWORDS INCREASE
The results of our SEO for optometrists efforts were impressive. In just nine months we saw substantial improvements in keyword rankings, with many keywords moving up several pages on Google search results. Keywords increased by 280%, and users per month grew by 65%.
There was a significant boost in organic traffic, particularly from local searches. Additionally, the business experienced an increase in phone calls and email inquiries, showing that more people were finding and contacting the business through online searches.
This case study highlights the importance of a comprehensive SEO strategy for local businesses. By focusing on technical SEO fixes, keyword research, content optimisation, and local SEO, we significantly improved online visibility and drove more traffic to the site. The results speak for themselves, with a marked increase in organic traffic and improved keyword rankings.
If you’re a local business looking to improve your online presence and drive more traffic to your website, our team at PinKSEO can help. We offer a holistic approach to SEO that includes technical SEO, content strategy and creation, keyword research, and copywriting.
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SEO for Optometrists: Keywords increased by 280%, and users per month grew by 65%. Many keywords moving up several pages on Google.
