| As an SEO agency, we’ve often faced the challenge of writing about dry topics, such as “The Importance of Medical Record Keeping in Private Practices.” If we, as content writers, find these subjects dull, so will your customers.
Therefore, we’ve mastered the art of crafting engaging and lively content, even on topics like legal documentation standards. Without captivating copy, adhering to SEO content best practices, your prospective customers might lose interest and click away. |
Here’s how we keep the interest alive
We understand that long, drawn-out introductions can send even the most patient reader off to sleep. That’s why we craft sharp headlines and simple intros, diving straight into the content with a clear explanation of what we’re presenting. |
For example, when we write for a financial advisory firm, we ensure the introduction clearly states the financial benefit of reading further. Our words inspire confidence and maintain your content’s validity by getting to the point with ease.
Writing about something dull is just the same as talking about it, so we write as if we’re speaking to your audience. For instance, when crafting content for a legal firm, we use straightforward language to make complex legal terms accessible. We aim to engage the reader by imagining how we’d liven up a conversation, using clear, concise, and direct language as if presenting the topic in a meeting.
Who doesn’t love a good story? We bring your content to life by telling engaging stories related to the topic. For example, when writing for a medical practice, we might share a patient’s journey (with permission) to illustrate the impact of a new treatment. These stories connect with your audience, making the content relatable and memorable. |
Practical examples and case studies are integral to our writing. When working with a B2B tech company, we highlight successful client stories to demonstrate the effectiveness of their solutions. These real-world examples add depth and relevance, making the content more compelling.
We engage readers by asking thought-provoking questions. For a marketing agency, we might ask, “When was the last time your campaign delivered outstanding results?” Such questions compel readers to reflect and stay connected with the content, increasing their engagement.
We ensure emphasis without overstatement. By carefully reviewing the content, we avoid redundancy and keep the text fresh. For instance, when writing for a consulting firm, we print out drafts and identify repetitive sections, refining them to maintain the reader’s interest. |
To keep the language lively, we avoid overused phrases. Using tools like an online thesaurus, we introduce fresh terminology while maintaining the original style. Semantically related keywords usually also work as a powerful SEO enhancer.
We enrich your content with relevant images and links. For a healthcare provider, we include diagrams of treatment processes and link to authoritative sources, enhancing the content’s value and SEO performance. Visuals and links break up text and clarify complex points.
Reading the text aloud helps us identify where it might lose focus. When creating content for an educational institution, we read the material back to ensure it flows smoothly. Being a team, we can ask a colleague copywriter to review our pieces, pinpointing and polishing trouble spots. |
In our conclusions, we confirm the legitimacy and substance of your content without unnecessary repetition. For a B2B logistics company, we might end by summarising key points and leading into the next topic or section of the website, ensuring a smooth transition and continued engagement. Good writing should never sound tired or be a chore to read.Get in touch with us to apply proven strategies that keep your content engaging and effective. Let us help your content resonate with customers and enhance your brand’s credibility. |
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