Coast2Coast Cars
Automotive SEO
INDUSTRY: SEO
TIMEFRAME: 36 MONTHS
SEO PLAN: PEARL
the client
Coast2Coast Cars partnered with PinkSEO on Automotive SEO, leading to a 221% increase in ranking keywords. They are a new car broker founded in Wales, offering a unique online configurator that allows prospective car owners to customise every detail of their new vehicle step-by-step. This tool ensures customers can secure the best market deals.
By leveraging their ability to channel numerous cars to dealers each month, unlike individual buyers purchasing a car every few years, Coast2Coast Cars can negotiate significant savings. Their commitment to maximising collective volume means clients consistently receive exceptional deals on new cars.
our approach
Automotive SEO is one of the most competitive and complex industries. When we started analysing the client’s website in June, we identified several areas for improvement.
We addressed frequent technical issues such as broken links (4xx errors), broken images, excessive H1 tags, page speed problems, and issues with robots.txt and sitemaps.
Additionally, we uncovered hidden external links placed by their previous SEO agency that were pointing to their other websites(!). We immediately deleted them, so the site could retain its domain authority, and fixed all technical issues.
Upon analysing the backlink profile, we discovered toxic links that needed to be disavowed on Google Search Console. We then made a plan to tackle the thin content pages, expanding those that could provide value, deleting those that couldn’t, and merging content with the same search intent.
We then developed a new content strategy focused on both branded and non-branded keywords. Keyword research revealed consistent searches for queries related to specific car makes as well as general topics about electric, petrol, and hybrid cars and purchasing advice. A regular content plan was set in motion, with all content nicely interlinked.
the results
+206%
TOP 3 KEYWORDS IMPROVEMENT
SEO is a data-driven science, so let’s examine the impressive results we achieved:
The first year we began our partnership with Coast2Coast Cars, they were ranking for 474 keywords, with 33 of those in Google’s top 10 positions.
After just six months of collaboration, their rankings had improved significantly, with 677 total keywords and 45 in the top 10.
Fast forward to year 3, and their online presence had grown substantially. They were ranking for 1,552 keywords, with an impressive 101 of those in the top 10 positions on Google.
These figures demonstrate the consistent and robust growth of Coast2Coast Cars’ online visibility, thanks to our targeted SEO strategies and ongoing optimisation efforts.
Our approach to Automotive SEO not only increased their keyword rankings but also enhanced their overall digital footprint, driving more organic traffic and potential customers to their website.
B2B SEO
Coast2Coast Cars
Discover the impressive results we achieved in automotive SEO for Coast2Coast Cars’ website, which features a unique car configurator.
